Apegroup

Mapping an hotel customer experience in 48 hours

We were given the task to innovate around wearables for a hotel guest. We were looking into smartwatches in specific. Before we could dig in we had to know in what phase of the journey we thought the watch could make a difference for the guest…

The first Swedish Hackathon on the new Apple TV!

We are proud to say that we (probably) held the first…

Innovation in practice

A list of 10 things to consider when building innovation at your company

Working With The Native Grain

One question that keeps recurring during the initial phases of mobile application projects is whether the…

The dos and don’ts of modeling

Recently I was asked to talk about modeling with our developers. What does modeling really mean? And how should you approach modeling? And how can you learn how to read models?

Prolog

We Need to go Back to a Vertical Web

Horizontal sliders is bad for usability and conversion