Structural Shifts #43 w/ Hasan NAWAZ — a podcast by

BaaS 2.0 : Every Company is a Finance Company (#43)
Published in
2 min readApr 29, 2021

Today we speak with Hasan Nawaz, co-founder and CEO at HUBUC — a banking as a service (BaaS) platform that enables brands to open up new revenue lines by seamlessly embedding financial products into their customer journeys. HUBUC takes care of all the regulatory requirements and manages compliance risk. This allows their customers to get their services to market in less time with fewer resources. In this episode, you are going to learn what banking as a service or BaaS actually is, why it’s not the same as embedded finance. What’s happening right now in the BaaS landscape, the difference between BaaS 1.0 and 2.0, and more.

Before we get to the show, we want to flag that on May 1st we say happy birthday to aperture. We’re two years old! In case you are brand new to us, we design build, fund, and scale digital age companies. Now on with the episode.

Podcast also available on:

Apple Podcasts, Spotify, Google Podcasts,, Soundcloud, Stitcher, Pocket Casts, TuneIn, Overcast

We combined compliance with technology, and then the magic happened.

Main topics discussed:

[00:02:12] Banking as a Service (BaaS) vs Embedded Finance

[00:07:43] White Labeling vs Embedded Finance

[00:15:55] BaaS landscape and main players

[00:22:42] HUBUC and BaaS 2.0.

[00:40:55] The competitive environment for BaaS 2.0.

[00:49:08] Recommendations: Hasan’s favourite book, article, company, influencer, brand.

Full transcript:

The full transcript of this podcast can be accessed here.

Thank you for listening to Structural Shifts by Aperture. To learn more about us, visit We are strategy for the networked age. Until next time.



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