Introducing | a p e r t u r e

The future of strategy depends not on changing perspective, but on changing perspective and light

Dan Colceriu
May 14 · 8 min read
Herbert Simon advocated for insight, not abundance | Artwork by @morysetta (IG)

Strategists love lenses.

We use them to look at organisations, at markets, at societies, at the world. They absorb information. We use them to choose what to see, and more importantly, what not to see. By doing that, we understand trends and create recommendations and plans that organizations of all kinds can follow.

Strategists also love to change lenses.

Looking at the same information from different vantage points reveals key insights. As such, we often hear strategists ask — what if we look at this through a different lens? And so yes, we do like to change lenses often, so that we can absorb information differently. Some do it to be able to absorb more information, or to see it differently, and some do it in order to adapt to the zoom in / zoom out approach to strategy eloquently described by John Hagel.


Strategists will love lenses even more when they work them properly.

Faced with these conditions, strategists need to transform their lens from a static window of the world, to complex adaptive systems — which account for speed, execution and feedback loops, as well as experimentation. Specifically, they need upgraded skills that allow for filtering abundant information (or expanding insufficient information), while also creating the right depth of insight, but at much higher speed than before.


Jet d’eau de Genève, captured right before evening shutdown, May 2019 | Photo by Dan Colceriu, on film - because some noise is good

Welcome a p e r t u r e | Hub!

a p e r t u r e is an independent content hub and a community, built on the exchange of ideas around technology, strategy and the dynamics of the platform economy.




a p e r t u r e

a p e r t u r e is built on the exchange of ideas around technology, strategy and the dynamics of the platform economy. A content hub and a community.

Thanks to Ben Robinson

Dan Colceriu

Written by

strategy @ThePangeaEffect | content and community at @aperture_hub

a p e r t u r e

a p e r t u r e is built on the exchange of ideas around technology, strategy and the dynamics of the platform economy. A content hub and a community.

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