APEX Technologies debuted at the Digital Expo to introduce the digital transformation of enterprises adopting new technologies
May 26th — 29th the China International Big Data Industry Expo was held in Guiyang, the “China Valley”. As the world’s first big data theme fair, participants could interact with international players specialized in the field, and the expo enjoyed the presence of all market leaders. The number of fairs on big data development has significantly grown throughout the past few years. Still, Big Data EXPO 2019 is the industry’s most international and authoritative exchange platform for businesses to share their research, results and developments in the space.
Under the theme of “Innovative Development, shaping the Future”, this Big Data Expo showcased the power of data technology to people all over the world, promoting a comprehensive transformative upgrade of various industries as well as the resulting cross-industry synergies. As the first provider of smart Customer Data Platform (CDP) solutions in China, APEX Technologies made its first appearance at the Digital Expo. It was invited to showcase its most cutting-edge technology products to exhibitors and participants in the digital application hall (Booth No.: W2F20) — Leading industry solutions.
Nobel Prize winner and American economist Stiglitz once said: One of the two major events affecting human civilization in the 21st century is the new technological revolution. In the era of “Big Data and AI”, the continuous release of new synergies and insights from big data and development and application thereof, will continuously provide the digital economy with possibilities. The collaborative and reinforcing development of data and technology will be greatly improved.
Intelligent technology, an important catalyst for data mining, analysis and application
At the Big Data EXPO, the booth of APEX Technologies attracted a large number of visitors. With no gimmicks, why is just one ordinary booth attracting a large number of people? The reason is that the fair has popularized the knowledge of mass data technology and the implementation and development of new technology for corporate pain points.
Nowadays, companies of all sizes and from all corners of the world agree that data has become a basic strategic asset, and the quantity and integrity of data constitutes the core competitiveness. This also requires enterprises to integrate data of different levels, dimensions and granularity. However, many enterprises are still in the early stages of conceptualizing and mining from multiple sources.
After years of hard work, APEX Technologies has realized the closed-loop application of customer data through NEXUS (Intelligent Customer Data Platform); from collecting, mining and analyzing to application. Specifically, NEXUS collects customer data from every possible contact point with the client, and uses this data to establish a 360-degree customer profile according to the needs of the company. After collecting the data, the raw data is transformed into valuable intelligent information that can be used — the customer behavior preferences are adapted, and finally the data is activated into the enterprise environment to guide management decisions, marketing promotion, risk control and other business needs.
Smart technology — the growth momentum of customer experience
According to a recent survey, 75% of customers are not satisfied with the customer experience provided by a typical company. 80% of the customers will share their positive customer experience with more people, and 77% of the customers said that after incentivization through a loyalty program, they will buy more products. This means that focusing on customer experience is a must for companies in the digital age.
Enhancement of the customer experience is achieved through three areas: customer insight, customer interaction, and marketing automation. Good technology can gain insight into human nature and break through the boundaries of these three areas. APEX Technologies’ IQ application involves embedding a variety of artificial intelligence models and algorithms directly into the customer’s full contact spectrum, enhancing the company’s predictive analysis of customer data, and thus personalizing recommendations to enhance the customer’s experience. PRISM can find real-time signals in the customer base and market for the first time in history, using machine intelligence to replace the most important insights from massive data, and ultimately maximize the customer life cycle value.
Today’s enterprise needs, customer needs, behavioral needs, and even future development needs show that intelligent technology plays an important role. Data technology has become the lifeline of enterprises.At the Expo, the three cutting-edge products exhibited by APEX Technologies can break bottlenecks of current enterprise data assetization through mutual cooperation, and integrate the data of the enterprise in an all-round way across regions and systems. Cross-departmental, cross-business data and deep dynamic integration of resources can help companies create a sustainable business and adapt to the changing business environment.
With innovative applications in the field of intelligent data, APEX Technologies won two awards in the 2018 annual excellent solution TOP50 enterprise and ABC Science and Technology Top 100 enterprises. In the future, APEX Technologies will also coordinate research and development innovation, application innovation, and operational innovation to empower the enterprises’ digital transformation.
From cloud computing to artificial intelligence, the marketing revolution brought about by the technological revolution is taking place. After experiencing slow development in the early stage, new technologies are gradually sinking into most industries, thus promoting the “digital transformation” of traditional enterprises. At the same time, having the ability to analyze data will be seen as a catalyst for a company’s ability to take advantage of future technological revolutions.
Kind regards,
APEX Technologies
