APEX Technologies receives Outstanding Project Award for its high-tech know-how and high profit model at the 6th World Internet Conference in Wuzhen, Zhejiang
The 6th World Internet Conference (WIC) was held in Wuzhen, Zhejiang from October 20th to 22nd. As the highlight of this year’s conference, the “Direct Through Wuzhen” Global Internet Competition has attracted nearly 400 outstanding teams (among which over 100 overseas teams) in the digital economy such as companies focusing on big data, Internet of Things, artificial intelligence, Internet+ and intelligent manufacturing. Among them, APEX Technologies has won the semi-final and was awarded the Outstanding Project Award for its high-tech know-how and high profit model.
The “Direct Through Wuzhen” Global Internet Competition is an international competition which runs throughout the whole year. Since the start of this year’s competition in April, 5 domestic trials (Hong Kong, Beijing, Chengdu, Shanghai, Shenzhen) and 3 overseas trials have been held successively (Asia Pacific Station — Israel, Europe — Germany and North America — USA). In order to ensure the professionalism and credibility of the competition, the organizing committee invites senior experts from the capital, and the local industry and academia, including partners of well-known capital institutions such as IDG, Sequoia Capital, Softbank China, Jinshajiang Venture Capital, and Experts from ZTE, Alibaba, Tencent, Hikvision and other industry giants. Additionally, the market acceptance of products or services have been strictly reviewed by external investment partners.
Customer experience becomes an important component of marketing
Today, the way people interact with businesses continues to change dramatically. Consumers expect quick responses and personalized messaging in every channel at any time during their customer journey, which requires customer experience to be an important part of marketing strategy.
Marketing techniques have long used simple, personalized forms, such as tailored bulk email software. The development of digital, advanced AI technology and machine learning algorithms enable marketers to combine data from social media, affiliate programs, in-store purchases, mobile app usage, and geographic location. Using CDPs (Customer Data Platforms) and sophisticated algorithms to create a unique profile for all of this information helps marketers to promote and communicate with the right personalized messages and quotes at the right time to design a unique “customer journey” and a superior “customer experience.”
Customer lifecycle management is a key strategic tool for winning experience
Jerry Gregoire, Dell’s chief information officer, recently said: “Customer experience is the next competitive battlefield. And Customer life cycle Management is a key strategic tool to win this battle. “
Companies have a wealth of tools and technology that can be used to measure whether marketing is driving their business. AI-driven (intelligent) customer life cycle management can provide targeted AI solutions (eg, who can buy and when to buy) around the life cycle of an enterprise customer, and continue to enhance customer value. As one of the leading AI+ data service providers in China, APEX Technologies can use this technology to greatly personalize the customer experience of B2C enterprises.
APEX Technologies integrates customer life cycle management with corporate decision-making to create an effective strategy for driving business growth. At present, APEX Technologies has served well-known enterprises at home and abroad including Maserati, Weimar Automobile, Spring Airlines, Hungry, Didi, and Bank of China, covering more than 300 industry customers including auto, retail, tourism and finance — helping them improve on multiple dimensions such as operational efficiency, customer experience and budget allocation.
