API Case Study with Human-Centered API Design

How we created Identity, our first API product.

Amancio Bouza, PhD
Jul 27, 2018 · 7 min read

Customer Onboarding Process

Customer Journey

API Service Blueprint of a real onboarding process on a Web portal. It consists of several Web sites interactions, Web forms, phone number validation by SMS, and address validation by postal letter.

Pain Point Identification

API Service Blueprint of a real onboarding process on a Web portal. The participants marked pain points with red, green, or blue dots.

Problem/Solution Fit

Service Blueprint of a real onboarding process on a Web portal. API product cards mitigate some pain points. The line between an API product card and a step indicates that API product card mitigates the corresponding pain point.

Ideation

Service Blueprint of a real onboarding process on a Web portal. The API product card Identity makes the verification of the postal address via letter obsolete. As a result, the onboarding process is simpler.

API Product Draft of Identity


API Product Management

Valuable and accessible products and services are the most important assets for any business, especially in the digital economy. You'll learn the proven and successful API product management methodology, from strategy to execution, to build digital products your customers love.

Amancio Bouza, PhD

Written by

Intrapreneur. Dot Connector. API & AI Enthusiast

API Product Management

Valuable and accessible products and services are the most important assets for any business, especially in the digital economy. You'll learn the proven and successful API product management methodology, from strategy to execution, to build digital products your customers love.