Human-Centered API Design

Design APIs Human-Centered to Build Successful API Products

Amancio Bouza
API Product Management
5 min readJul 10, 2018

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Digital transformation is the next big thing after the industrial revolution. And APIs is one of the pillars of this transformation. That’s why so many organizations are interested in building APIs and expose their assets.

However, building and providing APIs is no guarantee for creating business value, digitalize, or transform. Without the Who, Why, and What, it’s rather a guarantee for failure, especially in the API economy. Thus, the key is to answer the following questions, which should be done prior to discussing how to build an API:

  • Who is the customer?
  • Why does the customer need it?
  • What is the API or rather value proposition interface (VPI)?

Organizations are increasingly investing into innovation to differentiate from or stay ahead from competitors. Innovative organizations focus on users and their needs. And this is what human-centered design is all about: focus on users, their needs, and requirements.

In this article, you’ll learn how to answer the Who, Why, and What with human-centered API design. To this goal, we’ll explain the methodology developed by Tobias Blum, who developed the human-centered API design workshop with us to find good…

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Amancio Bouza
API Product Management

API & AI Enthusiast. Author of API Product Management. Public Speaker. Dot Connector. Intrapreneur.