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Photo by Mick Haupt on Unsplash

API3 Marketing, Nov-Dec 2021

The Bitcoin Bankathon

The Bitcoin Bankathon was a success. In case you missed it, we posted a short recap. Here are some reasons why it mattered from a marketing perspective.

  1. Latin America has become a global focal point for blockchain adoption around Bitcoin. The Bankathon helped establish API3 as the oracle for DeFi on Bitcoin.
  2. The driving force behind blockchain adoption in Latin America is fundamentally different. It’s about financial inclusion, protecting wealth from inflation, and banking the unbanked.
  3. Banking is a use case where the Airnode Request-Response Protocol (RRP) excels. You can’t access your bank account from Web3 with a data feed. You can with Airnode.

API3 Product Roadmap

We published a product roadmap. We agree that decentrally-governed projects can’t be roadmapped in the traditional sense, we also understand that the API3 community would like to have a picture of what the active contributors have in mind. So we met in the middle and made an abstract roadmap without timelines that shows what the collective is currently thinking.

API3 Abstract Product Roadmap

Airnode Is Ready for Takeoff

Airnode 0.2 and 0.3 were released. As we discussed here, Airnode is ready to build on. The API3 Alliance is formidable. Airnode First-Party APIs are available. The marketing team focus has shifted from the supply side of the Web3 API Economy to the demand side.

Focus on Developers

As we’ve shifted marketing focus to the demand side, that means Web3 developers are our highest priority target audience. The marketing team is in the process of learning to be more technical. We need to empathize with our target customers in order to serve them well.

Team Member Changes

With Marketing Cycle 5 we made some adjustments. Even more changes have occurred since then. Here’s the scoop.

See You in 2022

We’re really looking forward to what 2022 will bring for both API3 and Web3 in general. If 2021 was the year of NFTs, let’s make 2022 the year that Web2 merges with Web3.

Photo by Myriam Zilles on Unsplash



API3 is leading the movement from legacy third-party oracle networks to first-party oracle solutions that deliver more security, efficiency, regulatory compliance, and simplicity. Learn more: api3.org or join our community at https://discord.com/invite/qnRrcfnm5W

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