Announcing Channelstack.co + Apideck acknowledged in the Forrester’s 2020 Channel Tech Stack

Gertjan De Wilde
Apideck
Published in
2 min readAug 24, 2020

Apideck has been included in the Forrester’s 2020 Channel Tech Stack, launching Channelstack.co a Channel Tech Directory for all channel professionals to celebrate.

Channelstack.co — Unlock new revenue through +150 channel management apps

At Apideck building ecosystems is at our core so to celebrate 🎉 our mentioning in Forrester’s 2020 Channel Tech Stack report and the growth of the channel stack ecosystem in it’s whole, we compiled a directory featuring all the ecosystem players ranging from A to Z and in our Channel Tech Stack Directory.

What’s channel sales?

In the channel sales model, a company sells through third partners — affiliate partners, integration partners, resellers, and value-added providers.

In the old days, good partner channel management was a phone call away, incentives, co-marketing, dinners, but this direct relation he shifted to indirect, automated, scalable, self-service, and foremost a SaaS-driven technology stack making technology use effective and no longer optional.

The companies mentioned in Forrester’s research operate in an industry that is worth $2.1B in software spending and $6.3B in services being offered to vendors. Apideck is included in the $93M Ecosystem Management category together with players like AllianceBoard, Crossbeam, Partnerstack, Workspan, Qollabi, …

Principal Analyst at Forrester Research Jay McBain already made a clear prediction early January 2020 in his What I See Coming For The Channel In 2020 article: “Channel Professionals Become Ecosystem Professionals,” and in an Accenture survey, 76% of business leaders agree that current business models will be unrecognizable in the next five years — ecosystems will be the main change agent.

Give Channelstack.co a visit & let’s become Ecosystem Professionals!

Note: Apideck has no affiliation with Forrester Research.

Full press release at https://blog.apideck.com/apideck-forrester-channel-tech-stack

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