Apium Innovations
Image Source : www.pexels.com

Salesforce is the best way for customer relationship management

Salesforce is a new technology to boost productivity, that will help you sell your products smarter and faster.

What is Salesforce?

Salesforce is a customer relationship platform, designed to help you sell, service, market, analyze, and connect with your customers. Salesforce has everything you need to run your business from anywhere. I think using these products and features everyone can manage any relationship.

If your data is stored in spreadsheets, hidden in emails or text messages, or pasted into your bulletin board, it can be difficult to get a complete idea of your client. And you certainly can’t access the data from anywhere, anytime. Salesforce takes all of that important data and organizes it into a simple user interface.

Salesforce can manage all your contacts, Organize tasks, and to-do items easily. Furthermore, we can use salesforce to work with prospective customers and collaborate with the team.

Salesforce is one place to manage almost everything. You don’t need to worry about security — because salesforce is stored in a secure cloud. You can access data anytime, anywhere whether you are on desktop or mobile. When everything is in Salesforce, you don’t need to worry about the note you left on your desk or a file you have stored in your hard drive. You can find everything you need simply by logging in.

Also, as an example, if you are planning to travel, you no longer need to worry about updating your manager on how things are going with top deals in flights. Instead, your manager can just log into Salesforce and see the latest data in real-time.

This visibility is one of the key benefits of Salesforce. But rest assured, there are powerful security and sharing features that protect sensitive data and ensure the right folks see the right data. In addition to technology for managing your sales process, Salesforce includes a platform for collaboration. You can create groups, follow people and topics, ask questions, post informal polls, share files and links, and mention colleagues with whom you’d like to connect.

You can also ask questions and get answers on crowdsourcing expertise across your company. You can find experts who can help you with overcoming objections as they come up. You can search for competitive information to help you through the negotiation stage. You can get help from your leaders and teammates as you work on steps to close the project. But perhaps the best part about collaborating in Salesforce is that it’s all stored for future reference.

When talking about salesforce, we need to know about CRM,

Image source: www.pexels.com

What Is CRM?

CRM stands for Customer Relationship Management. This technology allows you to manage relationships with your customers and prospects and track data related to all of your interactions. It also helps teams collaborate, both internally and externally, gather insights from social media, track important metrics, and communicate via email, phone, social, and other channels.

Furthermore, in Salesforce, all of this information is stored securely in the cloud. Hence you don’t need to worry about security and focus entirely on your value adding services.


  • Customer relationship management includes the principles, practices, and guidelines an organization follows when interacting with its customers.
  • CRM is often used to refer to technology companies and systems that help manage external interactions with customers.
  • Major areas of growth in CRM technology include software, cloud computing, and artificial intelligence.

Why CRM benefits businesses?

The use of CRM systems can benefit organizations ranging from small businesses to large corporations through:

  • Having customer information such as past purchases and interaction history easily accessible can help customer support representatives provide better and faster customer service.
  • Collection of and access to customer data can help businesses identify trends and insights about their customers through reporting and visualization features.
  • Automation of menial, but necessary, sales funnel, and customer support tasks.

Summary :

Salesforce can,

  • Manage all your contacts
  • Work with your prospective customers
  • Organize tasks and to-do items
  • Focus on the right deals
  • Collaborate with your team
  • Showcase your big wins
  • Close more business deals successfully
Interested in what we do? Check us out at www.apium.io