apM Coin AMA Highlights: Celebrating OKEx Exchange Listing

apM Coin
apM Coin
Published in
6 min readFeb 27, 2020

To celebrate the apM Coin’s exchange listing on OKEx, apM Coin held the first AMA with the Chinese community members😊 We were excited to see that many Chinese crypto investors are familiar with apM brands as apM malls have strong brand presence as a leading wholesale fashion malls in Korea. The AMA was meaningful as we can share how we can implement our project’s visions and capabilities with our dedicated strategic partner, apM Group.

For many of whom cannot join the AMA, we would like to share some highlights of the session:

Q. Can you give us a brief introduction about apM Coin project?

A. apM Coin project is building a customer reward management platform to enhance efficiency, transparency, and convenience of current loyalty management system. With the cooperation with apM malls, our dedicated project partners and the largest wholesale shopping fashion malls in Korea, the project is planning to implement our system in these wholesale malls whose 80% of customers are mostly China-based buyers.

Q. What is its overall business model?

A. As a customer reward platform, it is important to provide actual services to real customers and merchants. Through the partnership with apM malls, one of the largest and most popular wholesale fashion malls in Korea, we are planning to launch this customer reward management platform to buyers and wholesalers of apM malls.

apM shopping malls consist of three shopping malls, apM, apM PLACE and apM Luxe. These three malls have more than 1,300 wholesale clothing brands, 10,000 of average daily visitors and 1.5 million of the cumulative annual visitors. Most buyers revisit the apM malls every two weeks, which shows the high customer loyalty on apM brands.

So utilising this solid business base, we are planning to launch a customer reward system which presents benefits to customers and wholesalers all together. Buyers can enjoy various benefits through this system by earning and redeeming customer rewards. In the meantime, wholesalers of apM malls can have access to massive consumer data of the platform, so that they can pick up some hands-on business insights to enhance their business competitiveness. And we believe that this platform itself will work as a well-organised CRM for sustainable growth of the market.

Q. Blockchain has always been used in the field of credits. When did you become interested in this area and how do you understand the value of blockchain in credits?

A. By applying blockchain technology on our platform, we have aimed to enhance transparency, security and interoperability of the system. Thousands of B2B business transactions occur in apM malls, so it is important to make sure the platform can share real-time information in fast and transparent manners. Also, blockchain can tokenize customer rewards which are difficult to be hacked, forged or changed. This technology also can enhance interoperability of the platform, which can allow us to make easy with cooperation from many global companies.

Q. apM Coin is a blockchain-based reward management platform featuring security and transparency. In fact, there are many cases in the market where the blockchain technology is used to optimize the points platform. Is there any innovation and uniqueness of APM in this field?

A. Blockchain is one of technologies that we are using. We are also applying other state-of-the-art technologies such as cloud computing and big data management, for our platform. Besides these technologies, we have especially focused on developing easy and efficient user-friendly solutions for our users, which are easily accessible, convenient and secure.

Our services will be launched along with our own mobile applications apM Members this year. Users can access to and use our platform services after simply signing in the app, like WeChat pay or Alipay.

Q. How will apM Coins be used in this business? What are the benefits for wholesalers and customers?

A. Customers, buyers of our malls, can earn and redeem customer rewards in apM malls. They can also enjoy many benefits which are exclusively available through apM Members mobile application. There are various facilities and services in the apM malls already, like café, food courts, guest house, shuttle bus, and lockers. We are planning to offer exclusive customer benefits that meet the needs of customers.

Also, wholesalers can also have access to massive customer data of the platform, which enables them to develop business strategy following up with trends. Despite more than two decades of market history, Dongdaemun fashion market does not have the well-structured CRM platform which can collect disperse data of the market. We would like to provide this platform that the wholesalers can pick up valued market insights for agile and sustainable business growth.

Q. apM Coin is now online on OKEx, why choose OKEx? Which exchanges will you choose later?

A. We’ve been on OKEx from last Saturday and are really excited about it. As I mentioned earlier in this session, the majority customers of apM shopping malls are buyers from China, which means that most users of apM Coin services will be based in China.

Not to mention that OKEX is one of the leading global crypto exchanges in this scene, it is one of the largest global crypto exchanges, which many Chinese investors are actively using. We think listing on OKEx will allow us to have more insights on service development of apM Coin project for more user-friendly services.

We’ve aimed to enhance our exposure in this scene in terms of quality of the project as well as ‘quality of the place where our token holders and services users can find us.’ So, for next step, we are making full efforts to join top-tier crypto exchanges that can provide easy, convenient, and secure access to our users.

Q. Some users responded: the total supply of APM is 1.8 billion , and the total market value is over about $227.7 million. The overall market value is slightly higher at the current price. What do you think of that?

A. To clarify, the exact number of our total token supply is 1,812,500,000 😉 We appreciate that our token holders for showing their supports on our project capability and potentials. I assume that most token holders have joined our community due to a strong presence of our dedicated project partner, apM Group. Personally, I think we make more efforts to keep up with a corporate value of apM Group in order to successfully implement our customer rewards management system in this solid business base of the company with 10,000 daily visitors and 1,300 wholesalers.

Q. What else will apM Coin do in the future? What is the development plan?

A. apM Coin project is planning to launch our services this year. The service launch will be proceeded with apM Members mobile app launch this spring. The mobile app is ready to launch already though, considering the trend of Korean wholesale fashion market, we think we may as well launch our app this spring when buyers get back to work for upcoming S/S collections.

Our services will start with offering various benefits to our customers through facilities of the shopping malls, like cafe, food courts, shuttle bus and locker services.

Q. Please tell to the community members one last thing you want to say!

A. We will make many opportunities to talk like this. And We will bring you various events and welcome news afterwards, so please keep supporting us. Thank you all 😊

*This is to inform you that the contents above may be changed in the future based on the date of writing.

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apM Coin
apM Coin

Blockchain-powered Customer Rewards Management Platform