#FYI_About_APM | Here’re the Reasons that apM Members Are Loved by Wholesalers and Buyers of apM Shopping Mall! 😎
The customer rewards platform of apM Coin project will go live in apM shopping malls (apM, apM PLACE and apM Luxe) along with the launch of apM Members mobile application. From the beginning stage of the business, user-friendly service has been on our priority all the time. With related to this strategy, our services can be accessed through apM Members mobile application, which is covered in a previous #FYI_About_APM article.
Read more🔎: Touch! Touch! That’s All You Need to Use apM Coin’s Customer Rewards System!
In addition to user-friendly service, it is important to make the users keep using our services. For this reason, apM Coin project is planning to utilize business know-how and experiences of apM Group which have been accumulated for more than two decades, leading the Korean wholesale fashion market. By doing so, we can understand how this trendy wholesale fashion market is changing and what wholesalers and buyers want; these will help us to provide services that meet the needs of users — and this will become a firm and solid milestone for successful service adoption.
This can explain why we make our services easily accessible via apM Members after installing the app on mobile devices such as mobile phones or tablet PC. Considering how busy apM wholesale malls are overnight — occurring thousands of business transactions every day — , the service should not bring any hassles to wholesalers and buyers, which means the services need to be easy to use and fast enough.
apM e-vouchers are also adopted for the same purposes. App users can easily buy apM digital voucher — which is somewhat familiar to the wholesalers and customers of apM malls — via apM Members mobile app on-/off-line. When the app users purchase apM e-voucher with apM Coin tokens, the highest discount rate will be offered.
Also, apM Members mobile app will encourage customers to use our app and services more often by providing app-members-only customer benefits that buyers(customers) prefer. There are various facilities including cafes, outdoor food courts, shuttle buses and luggage storages in apM malls, in addition to 1,300 wholesale brand shops selling premium fashion items. apM Coin project will actively attract early-stage users by using these facilities to provide app-exclusive customer benefits/services for the users. This means that the services previously provided to visitors to the malls will be provided to only app users. Considering that most customers are in clothing distribution businesses, the most preferred customer benefits, such as free beverage coupons and cafeteria food tickets, will be provided in the form of app-members-only services.
We are also planning to adopt a.point customer rewards. When a customer purchases fashion goods in the apM shopping mall and shows the app to the vendors, they can earn a certain percentage of the customer rewards according to the purchase amount. The users can check the collected rewards on the app instantly and exchange the goods and services, which have the same values of the rewards, in the apM Members program partners.
Wholesalers of apM shopping malls can use apM Coin project’s customer management system through apM Members mobile app after paying a certain amount of apM Coin tokens to apM Chain Platform. By accessing this system, they can utilize collected customer data on the platform — like customer shopping pattern, most popular products/services and visitor pattern — when they plan and implement more well-organised business strategy including product development and sale promotion. Wholesalers can also have more opportunities to communicate with customers via apM Members app by offering shopping benefits i.e. additional customer rewards, managing loyal customers and conducting brand promotion events. This will allow the wholesalers to have a well-organized customer management system and to enhance their own competencies in the market.
apM malls have been adored by wholesalers and customers more than two decades in the heart of Dongdaemun wholesale fashion market. It can be possible because apM shopping malls have made continuous efforts to enhance customer satisfaction by providing more customer benefits and to cultivate their own ecosystem where wholesalers can leverage their brands and business capabilities.
apM Coin project will offer various benefits only through apM Members app, allowing users to be willing to experience the benefits and use our app. Supporting the apM Group’s business philosophy, apM Coin project will strive to make our platform service launched and adopted in the malls with success, which leads to adding more competitive advantages in the era of the borderless digital age 😊
Let us know what you want to know more about apM Coin through our article series #FYI_About_APM 😊
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