# FYI_About_APM | Obvious Reasons of apM Being Loved!
With the changing of the season come, 1,300 wholesale brands of apM, apM PLACE and apM Luxe have been presenting new looks of 2020 S/S trends every week. You can feel spring breeze checking out the malls, not to mention surprised by new clothings added on a weekly basis.
The value chain of Dongdaemun fashion wholesale market is well known for its fast and highly responsive product life cycle. It takes only two or three days from production planning to distribution. In addition to this fast end-to-end fashion cycle, its high-quality products have led to its strong presence in the industry, attracting global buyers from China, Japan and Southeast Asia in particular.
apM, apM Luxe and apM PLACE: Where Korean Premium-quality Fast Fashion Scene Has Begun
What makes apM malls be loved by local and global customers more than 20 years?
More than 1,300 wholesale brands in apM shopping malls — where most acclaimed wholesalers in the Dongdaemun fashion market and their highly skilled designers gather — have rolled out trendy and premium quality clothings products. And each brands have presented eye-catching products with their unique style, which make them more attractive in B2B fashion market. Seriously, if you look around the store, it’d be hard to find same products in the malls as every brand have their own unique style, even for shop displays :)
The seasonal routines of apM wholesale brand’s designers start with visiting some Asian cities like like Hong Kong, Tokyo and Shanghai where global brands release new collections foremost in Asian market. They quickly check out fashion trends, pick up some inspirations and get down to design and production of new collections. Because it is quite important to keep up with new trends due to nature of fast changing fashion business. According to this one article, it is explained that this outstanding market competency come from Korean ‘ppali-ppali (translating to hurry) culture.’ It is said that if you want to get some new clothes hit in TV series tonight, all you need to do is visit Dongdaemun fashion malls very next day, due to the market’s fashion product cycle.
In the meantime, unique shop interiors reflecting each brand’s featured styles become another attracting points as this uniqueness makes the malls like ‘premium shopping malls’ rather than ‘wholesale markets.’ The brands’ window display also encourages buyers to place orders in the malls. While we prepare this article, we had a short chat with one Chinese buyers who have visited apM malls every 10 to 14 days for a decade. This gentleman said that he tends to achieve more revenue in China when he sells goods coordinated with exactly same styles in shop windows. It can say that eye-catching trendy displays make products more attractive, and this business know-how is one of key competencies of wholesale brands in apM malls.
apM Group’s customer-focused facilities and services also play an important role in maintaining the malls’ strong presence in the market. As apM Group have grown its business more than 20 years, it have built a strong foundation to get the gist of what customers want. The company is the first wholesale shopping mall in Dongdaemun which offers exclusive VIP services including VIP lounges and translation services; it also run various facilities like cafeteria, food courts, internet lounges, shuttle buses and lockers, to provide convenient and comfortable shopping experiences to customers.
In other words, the efforts of apM malls and 1,300 wholesale brands lead to the malls’ leading market presence, as the brands present high-quality products of new trends before a season begins, while apM Group cares their customers upgrading facilities and services. Utilizing these solid business base resulting from these dedicated efforts, apM Coin project aims to adding more competencies to the malls by providing more customer benefits to buyers and well-organised CRM systems to wholesalers through its customer rewards management platform.
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