#FYI_About_APM: The Booming Marketing Influencer, ‘Wanghong’ Comes to Dongdaemun
It is hard to find someone who does not own at least one social media account. For which purposes have you been using social media? Have you ever purchased a product through social media?
The most common scene that can be spotted in apM, apM PLACE, and apM Luxe is smartphones standing in the tripod between the shoppers who constantly display new fashion items in front of the customers in live broadcasting. The buyers instantly react to the requests, comments, and questions the customer ask as a live TV home-shopping hosts.
These type of influencers are called ‘Wanghong,’ an abbreviation of ‘Wǎngluò Hóng Rén (網絡紅人)’ and they are the big buyers in the fashion and beauty markets in Korea.
It is very common to see at least three people involved in the ‘Wanghong’ broadcasting show in the Dongdaemun fashion wholesale market ⎼ a model who hosts the show while she presents different products in multiple stores in front of the camera, a videographer who controls the camera to capture from the whole silhouette to the details of the items, and a recorder who takes orders from the customers. Often, salespersons at apM, apM PLACE, and apM Luxe offer to be a model in the shows as they are fully dressed with their brand clothes already.
However, the trend of the Wanghong was not favored in the beginning in the Dongdaemun wholesale markets. The perception of them slowly shifted after their tremendous amount of orders they placed after the live shows. It can be said that the team of Wanghongs carved their niche in the market and settled their position by themselves.
With the average 3,000–5,000 daily orders, Wanghongs are the huge client base in the wholesale markets. Especially, they play an important role as it generates larger worldwide customers of the high-quality products that have been produced by apM, apM PLACE, and apM Luxe.
As Wanghongs are the early adopters in innovation and technology, the apM Coin project presumes that they will be one of the skilled users of apM Members mobile application as soon as the service operates in the market. This is one of the drives apM Coin has today. We are constantly striving to find and fulfill the needs of the customers to adapt the service into the upcoming apM Members mobile application.
The latest updates of apM Coin and apM Members mobile application can be found through the official Telegram announcement chatroom.
apM Coin Official Communication Channels
Website | Telegram Announcement Channel | Telegram Global Community(English)| Telegram Korean Community (Korean)| Twitter
