App Annie Index: Market Q3 2015

Below are some key highlights from this report:

• Emerging markets grew as low-cost smartphones continue to penetrate India and Southeast Asia. First-time smartphone owner numbers are on the rise.
• In China, games and social video apps drove iOS revenue and download growth, respectively.
• Google Play gained dominance in India with security, social networking and messaging apps.

See the Trends That Impacted the Global App Economy in Q3 2015

If you’re looking for untapped opportunities, look no farther than Asia. We analyzed the app stores for our latest Q3 2015 Market Index and found emerging markets like India, Indonesia and Vietnam were key growth regions.

Meanwhile, the iOS App Store and Google Play performance gap widens. Google Play’s rapid adoption in emerging markets boosted its downloads versus Q2 2015, while iOS continued pulling in impressive revenue (and growing in China, a country quickly becoming Apple’s most important market).

Originally published at blog.appannie.com on October 14, 2015.