Growing Your Business with Mobile Apps — 10 Impressive App Stats
How many users leave your website after a bad mobile experience? How much money is spent on purchases made through mobile apps? Which types of users to target with your e-business?
If you don’t have answers to all these questions, then you are already missing out on the huge opportunity that m-commerce has.
Businesses often contemplate if they should build a mobile app for their business or not.
In this article, I have curated some impressive stats that show why our why not one must consider building an app for their existing websites, especially for their e-stores.
These winning statistics help develop an understanding that assists in creating an online presence that is bound to get you more users with a larger average purchase basket size.
1. Revenue earned through apps
By 2020, revenue earned from mobile app downloads, in-app Ads and in-app purchases is expected to rise to $188.9 billion.
This large number has been achieved with the help of user conditioning done by large online businesses. With a lot of marketing and effort, users have been shown the ease and value of shopping through mobile apps. Now, by every passing day, more and more users are purchasing through mobile apps, and this makes a strong argument to make your business mobile-ready.
2. User preference
For every seven hours spent on mobile apps, users spend only one hour on the web.
With data like this, businesses should set a clear objective of creating a mobile-first presence. Websites may get more visitors on apps, but users spend more time on mobile apps. This means that apps offer more customer engagement opportunities and they are more effective in motivating customers to make purchases.
3. In-app purchases
In 2017, in-app purchases were made by about 46% of millennials. Among the users of age 55 years or above, only 5% users made in-app purchases.
This shows where the opportunity exists in the market to sell through mobile apps. The younger generation is more receptive of online products and services, hence businesses can create products and campaigns for this target audience.
4. Nature of top apps
Amazon, Google and Facebook were listed as the most preferred apps by millennials.
This shows that this generation of customers is comfortable with shopping online and they like to interact through apps, too. Amazon being on top is an encouraging fact for retailers who wish to sell online. However, with your new app, you must make an impact to get attention of your users.
5. No. of retail apps
In 2016, users had about six to ten retail apps on their mobile phones, showing the amount of online purchases made by users.
Users are already used to purchasing through mobile apps. Therefore, new retailers with a target audience that uses mobile devices for purchases should definitely think of creating apps to grow revenue. Ensure that your app has a clear cut role and value proposition, so that customers are encouraged to download and use it often.
For more context, read the full list of Top 75 app stats covering the following areas of the mobile app industry: Usage, Mobile apps v.s website, M-commerce market, Industry trends, Usage by age, Why performance of mobile apps matters, Marketing with mobile apps, App store optimization of apps, and Future trends.
6. Mobile experience
As per 65% of users, a bad mobile experience with a company can negatively effect its brand image.
Therefore, mobile responsive apps are not enough to make a strong mobile presence. Mobile apps with an efficient user interface should be build to attract and retain customers. A good online experience will help build a positive brand image among your users.
7. Usage
Users between the age of 18 to 24 years spent about three hours on mobile apps. Users of the age 55 years and above spent less than two hours on mobile apps.
This again shows that you can easily use mobile apps to engage customers for long with the help of interesting content and products. This increases the opportunity to encourage customers to purchase online. This also helps in retaining customers and building a sense of community among consumers.
8. Value delivered
About 29% of users abandon an app immediately if they do not find any value in the app.
It is important to deliver value to customers through your app. Value can be delivered in terms of ease of use, discounts, better product menu, better content, ease of access, etc. The value delivered by the app should be easily achievable and evident.
9. Marketing with apps
Mobile platforms for marketing are used by about 54 percent of marketers.
Marketing with apps is cost-effective. You can use geo-location services, push notifications, in-app Ads and more to promote products, events and other campaigns. Apps allow businesses to reach customers directly through their mobile devices. This opportunity can be smartly leveraged by creating marketing campaigns that are catchy and effective.
10. Sales made
Out of all the online sales made, 26% are made on mobile phones, while 6% are made on tablets.
This highlights the need to create a mobile app for your online selling business. A large percentage of your users must already be using your website through mobile phones. Give a better browsing experience to those users by creating native apps for iOS and Android.
Read more stats to know the size of your opportunity, and then build on that knowledge to create a clear vision for your mobile app before you spend any money or effort in creating one.
Mobile apps are changing the way users make purchases both online and offline.
It doesn’t only effect users purchasing through mobile phones, but even offline customers refer to their mobile phones when buying something from a store.
It is essential that you are aware of the magnitude of the opportunity available and the goal that you wish to achieve with your app.
Once you are clear about the objective, you can use an online app creator to convert your website into an app.
