How to get organic downloads for your organic store app

The advent of mobile apps is nothing short of a technological revolution. With billions of mobile phone users around the globe, mCommerce is rapidly taking over eCommerce. Every business, and especially the organic industry is turning to apps to trap the online market that is being ruled by millennials.

People are spending more time and money on apps. Various studies pertaining to eCommerce and mCommerce state that the revenue through WooCommerce mobile apps, is only going to increase in the coming time. Clearly, this is the best time to make your own app and stimulate success.

As an online organic store owner, you are already set to win the battle. This generation is crazy about organic products as it is both safe for mankind and for the environment. It is the ‘new cool thing’ and the market is expanding every day. Having an app for the store ensures further success.

Whether you have already built an app or are still speculating, this article will help you make a great start. Read and discover how you can arrive like a winner and get maximum downloads for your app.

Organic downloads convert to revenue

By organic downloads, we imply the natural and impulsive downloads you get without incentivizing your users directly. The inorganic approach or paid installations usually serve a short-term purpose and do not benefit the business in the long run.

However, organic downloads do not serve tailored purposes and usually ensure the best conversion rates. Organic downloads build a loyal consumer base. As an online store owner of organic products, you must aim for organic downloads for a strong business-consumer relationship.

The notion that paid installations are must, is false and harmful in the long run. It is better to take the smooth road and build a strong business foundation and earn lifetime consumers.

Suggested read: App Store Optimization Guide — Get 10000+ app downloads in the first month

Set the strategy straight

If you are aiming for organic downloads for your store, there are a lot of factors worth scrutiny. Some of the most significant of them all, have been enlisted below-

1. Research thoroughly:

Research is the prime key to flawless performance, strategic success and ultimate growth in any field. Before creating your app and making it live, research about the needs of your audience, the scope of your market and analyze your competitors as well. It will help you in utilizing your resources smartly and getting the most out of a limited investment of time, money and effort.

2. Design well:

People buy what they see. Therefore, besides ensuring premium quality, lay emphasis on the design, look and presentation of your app too. The app name and icon should be short, alluring and descriptive of your brand. The design and layout should be attractive. The title, subtitle, description, screenshots, etc., should all be creative and compel people to try your app.

3. Cater to a wider audience:

Cater to the needs of your audience and suffice the requirements of all kinds of consumers. Build apps for both Android & iOS users to reach a wider demography. Your app should appeal to one and all.

4. Update & Optimize:

App Store Optimization can help enhance the visibility and authenticity of your app. Therefore, do not hesitate is taking these technical steps to boost downloads. Also, keep studying the behavioral pattern of your users and the app's performance. Use it to update and optimize your app regularly.

5. Sanitize app:

Your app should be free from bugs, flaws in content & design or any other glitches. Stay cautious as these things can turn off new visitors and might also affect the position of your app on the app store. In the worst case, it can lead to the sheer deletion of the app as well.

6. Launch wisely:

Do not rush about the launch and prepare a detailed business plan and marketing strategy before arriving. Determine your marketing goals, set the strategy of achieving it, do initial testing and then launch will complete preparation.

7. Marketing:

An innovative and right marketing strategy can work wonders for your app. Explore various options like Content Marketing, Social Media Marketing, Media Promotions, Advertisements, E-mail Marketing, Celebrity & Influencer Marketing and more and implement the ones that suit your needs and budget. Make sure that the approach is amusing, alluring, innovative and creative.

8. Publicity:

You can allow free downloads and integrate priced services within apps. Use the ‘referrals and advocates’ strategy for publicity from individuals. Allow people to experience your app and speak about it. Use PR techniques to boost publicity. Focus highly on virality and popularity based campaigns.

9. Reviews Matter:

Tempt and invite people to review and rate your app. Reviews and ratings that have honest appeal can allure people to download your app. As you cash the positive reviews, process the negative ones too. Answer patiently and positively.

10. Analyze & Strategize:

Do not forget to fathom the result of your actions and alter your strategies accordingly. Analyze the performance of your app, study the feedback and keep upgrading your app accordingly. This will increase your brand image and authenticity and help you get more downloads.

Act now to succeed now

As they say, tomorrow never comes. Implement the steps discussed above to ensure a successful arrival and launch of your app. Use the techniques to get the maximum number of downloads.

If you still don’t have an app for your organic store, contact AppMySite. This mobile app builder for WooCommerce creates a premium app that covers most of the benefits discussed above. Go ahead and make your claim to success.