Increase the credibility of your mobile app by optimizing the landing page

AppMySite makes it easy to convert website into app. But, what about promoting the app to increase app downloads? This factor is also worth consideration and attention for roundabout success.

For app promotion, businesses today are focusing more on making professional landing pages. In that sense, you should also use these pages to promote your app. However, some SMEs (Small & Medium Enterprises) are still neglecting this wonderful commercial tool.

Landing pages are designed to serve a unique and specific purpose. These landing pages allow your users to follow you on social networks, subscribe to your newsletter, and even encourage them to download your app.

In this post, let’s understand how you should create your landing page:

Design

A landing page should be clearly customized, depending on your business. Simply put, your app users must understand the reason they have landed there for.

Your landing page should be a single page. However, if you have a lot of information for your readers to know, be cautious. Avoid bombarding all the information at once. You need to be strategic about it. Including links on your landing page can redirect your users to perform the specific action. Not to forget, that you need to give your users a reason to complete the action you intend them to do.

The landing page must be as legible as possible. Including text blocks and too much visual information can be a deal-breaker. In fact, your page should complement your brand’s visual identity, including colours, fonts, images, and more.

Content

You can add as many elements as you want to integrate into your landing page. Here is a comprehensive list of ideas that you can include in your landing page:

Text: The content of the page should be clear and concise. However, the goal should not be related to direct sales, but the page should explain why the action intended by this page is beneficial to the user.

Avoid putting a massive amount of text on your page. Use short sentences to keep the user informed.

Images and Videos: Regardless of the size, illustrations help you grab the attention and interest of your page visitors. These illustrations intrigue your users to take action that you want them to do.

Assure that you choose high-quality images to give your users a good impression of your brand. Always be creative and consistent with your brand identity.

Logo: Your brand logo should always be present and visible on your landing page. That way, your users will know where exactly they are. Including a link to your website or blog will help your visitors to have the information they are looking for.

Consider adding a link to your brand logo as well because today’s users seek general information about the brand by clicking it.

Your landing page should be clear and concise and also allow users to find you if needed.

Buttons: Call-to-action buttons are the heart of the page. These buttons allow your users to carry out the action you are encouraging them to do. The message should be direct and definite.

For instance, if you are promoting downloading of an app, the button should read– ‘Download.’

The call-to-action button should be placed at the beginning of the landing page. If the user has to search for it in the rest of the page, the results will not be optimal.

To sum up

There you go! Start imagining how your landing page should look like and the advantages it can bring.

You also need to direct your attention to the Search Engine Optimization (SEO) of the landing page. It’s necessary to optimize the placement results of your page, as well as app optimization.

Above all, if you are looking for building an app with a great landing page, AppMySite has got you covered. This app builder helps you convert your website to a mobile app in a few easy steps. Also, it helps you build a strong landing page for your app to get effective results.

Brush up your creativity to make strategies for using the landing page as a promotional tool for your mobile app. Else, just drop us a line to know more about creating an efficient landing page for your mobile app.