Top 10 instant benefits brands gain with a dedicated mobile application
With the continuous technological advancements in the retail industry, e-Commerce is becoming a significant part of global commerce. By 2018, the growth of global e-Commerce has reached around $2.7 trillion and it is expected to hit $4.5 trillion by 2021. It’s growing so quickly that it’s expected to make up a whopping 17.5 per cent of retail sales worldwide by 2021.
And when it comes to e-Commerce platforms, WooCommerce is clearly amongst the biggest players. With over 72 million downloads to date and with over 22% of the market share, WooCommerce takes the top spot as the leading e-Commerce platform.
Suggested Read: Top 75 mobile app statistics on market size & usage
Another interesting trend is being observed regarding the consumer habits, the market is experiencing a drastic change where the customers are shifting from e-Commerce to m-Commerce platforms, which means that they are switching their online shopping platforms from laptops & PC systems to mobile shopping apps.
As per a report by Business Insider, by the year 2020, mobile commerce will make up 45% of the total e-commerce business, which equals to $284 billion in sales. Shopping on smartphones and tablets is exploding and therefore, and as a business, this makes it imperative for you to create a mobile app from your website. Having a mobile app will help you reach a much wider audience than ever before.
Taking these facts into consideration, let us discuss the top 10 benefits that you can instantly avail when you create a mobile app for your WooCommerce website.
#1 Enhanced User Experience
Shoppers love the app experience. Mobile apps make it very easy for customers to explore your catalogue, compare products and finally make purchases. It is much easier for them to operate from their smartphones than laptops or desktops.
#2 Google Index: Better SEO
In addition to your e-commerce website, mobile apps improvise your rankings & SEO rate. This is easily achieved by app indexing and this results in doubling the SEO ranking for your business. App indexing is provided by both Apple and Google.
Additionally, with the latest Google update, Google will also give preference to websites that optimised for a mobile experience.
#3 Lowest Cart Abandonment
Mobile apps provide a better user experience and a simpler checkout and payment process when compared to websites. With push notifications, the customer can also be encouraged to purchase his cart items. This results in a significant reduction in cart abandonment rates.
#4 Improved Customer Engagement & Retention
Improve your customer engagement by sending timely push notifications. It is the most effective way to engage with your consumer and bringing them back to your app. Notify the users about new offers, upgrades, products with push notification.
Suggested Read: Convert Woocommerce to mobile app to reconnect with customers
#5 Real-Time Personalisation
With mobile applications, you can customise your app according to user preferences. Based on their interests, location, culture, & recent activities, personalizations can be made to give them a premium user experience. This incredibly boosts the time your user spends on your app.
#6 Native App Experience: Optimised design
A native app experience will always win over the experience of hybrid apps or mobile site in the browser. With the native app you get advanced features & gestures like tap, drag, hold, swipe, pitch and lot more that can enhance customer satisfaction. These features help you to promote sales drastically. The UI designs and colour of your application are completely customisable and it is up to your choice to easily switch into new looks.
Suggested Read: Trending WooCommerce Native App Features
#7 Easy Branding Solution
Mobile applications play a key role in attaining greater brand recognition for your business. Each time your users open their mobile phones, they see your app icon. Your brand goes with your users wherever they go. This kind of branding opportunity never existed before and can do wonders for your business.
#8 Increased Conversion Rate
Conversion rates of e-Commerce apps are over three times higher when compared to websites. This is a cumulative result of premium user experience, ease of access and even simple navigation. This greatly improves the probability for a user to buy a product with the mobile application rather than a website.
#9 Informed Business Decisions with User Analytics
Data reveals the most information about your users than anything else. With real-time user analytics, mobile apps help you make informed business decisions which are backed by data.
Suggested Read: The importance of collecting and analysing user data on WooCommerce mobile apps
#10 Bonus Features
There are several bonus features of a mobile phone or tablet over a website which can be implemented only on a mobile application. These features really help you connect and understand your customers even more. Some of these features include GPS, camera, microphone, accelerometer, contacts and many more. Intelligent and effective use of these features can greatly enhance your user experience.
Shoppers will keep coming back for more with a premium app experience. Any business that makes its customer’s life easy will grow. And remember that better customer experience will always result in better business and this can be achieved easily by building a mobile app for your e-Commerce store.
While setting up a successful e-Commerce website may not be an easy task, but getting an app for your existing WooCommerce website has been made very easy, by AppMySite. The advanced cutting edge technology by AppMySite easily converts your WooCommerce website into premium and native mobile apps for both Android & iOS.
With more and more people switching to mobile apps each year, there’s never been a better time to convert your website to app. Stay one step ahead of your competitors with a premium mobile app for your business.
For any information on this subject, get in touch with AppMySite, the premium Woocommerce Mobile App Builder and create iOS and Android mobile apps for your Woocommerce stores today!
