Top 5 social media tools that every online brand must use
Technology is defining our lives and making it easier and more convenient. Everything around us has changed in quick successions over the years and continues to flourish and expand.
The term “tools” has also achieved new dynamics in today’s day and age. The digitally powered world has imparted new meanings to tools, thereby growing its significance across verticals.
For instance, there are some cool tools in the market like AppMySite, that enable consumers to create app online without coding. They empowers businesses to build apps and attract the mobile friendly buyers.
Similarly, there are some tools that enable businesses and brands to leverage the power of social media. Read further and find out more about some helpful social media tools.
Suggested Read: Popular mobile app marketing techniques — The complete guide to success
Top 5 social media tools that deserve your attention
#1: Hootsuite
Details:
Hootsuite is one of the most popular and widely used social media management tool. It has highly evolved over the years and has developed into a full fledged solution for brands willing to conquer and rule the social media space.
In fact, it can be used by any individual or entity for a variety of purposes. You can use the platform to create content, make it relevant using trend exploring tools, analyze statistics, track performance of campaigns, get useful insights, and more.
Users can also monitor their competitors’ activities and performance with the Hootsuite dashboard that is both dynamic and simple. It lives up to its promise and genuinely “makes finding, scheduling, managing, and reporting on social media content easier.”
The plans are highly affordable and customizable, and a free trial is also available. It is a trusted name and a highly recommended solution in the social media realm.
#2: BuzzSumo
Details:
BuzzSumo is an advanced search tool that makes it easier for you to create social media campaigns and ads. It enables users to find the trending content, most shared content, and popular influencers.
This empowers users to create high performing content that matches the pulse of the hour. It gives an in-depth analysis of the engagements and generates dedicated results for different platforms like Facebook, Twitter, Pinterest, and more.
It reduces the workload on the marketing and social media management team and mitigates the need to constantly monitor multiple social media channels.
It is a must try for those who are willing to create more moment-friendly and trending campaigns or curate influencer marketing campaigns that drive huge traction and revenue.
Suggested Read: A to Z of influencer marketing for promoting your mobile app
#3: Buffer Reply
Details:
Response, feedback and reply are important pillars of social media. When leveraged well, it can work wonders for the brand and help them build a strong image in the virtual world.
It is especially a boon for marketing and support centre employees who deal with conversations every day in bulk. It is an all in one inbox that customizes the experience for multiple platforms.
For instance, users can check tweets with mentions, direct messages, keyword and hashtag searches for Twitter; posts, ads, messages and feedback for Facebook; and so on and so forth for other platforms as well.
There are free and pro plans to suit the different needs of different kinds of individuals and organizations. It is a tool worth trying if you really want to unleash the power of inbox management.
#4: Taggbox Commerce
Details:
Taggbox Commerce is an amazing tool for eCommerce and mCommerce brands. It enables the brands to integrate their social media content and eCommerce content, thereby allowing customers to shop directly from the platform.
In simple terms, Taggbox converts social media content into shoppable posts and displays it on the websites too. It enhances and boosts product discoverability and customizes the social wall such that it boosts sales and conversions.
As a result, the average dwell time of the buyers and the CLV (Customer Lifetime Value) also increases manifold. In their words, you can use Taggbox Commerce “to grow sales, trust, traffic, & engagement along with exemplary Shopping experience.”
It is a must have tool for shopping brands that have a productive followership of potential customers. You can get a free trial on the website and book a demo before actually going for a paid plan experience.
#5: NapoleonCat
Details:
Customer service is an important metric that determines the image of the brand and builds the perception of customers. It can play an instrumental role in increasing your conversions and traction.
As an online brand, it is important that you also develop your social media platforms as a customer service tool. Fortunately, NapoleonCat can help you in accomplishing that.
The intuitive dashboard serves as a one stop solution and is suitable even for businesses with a small workforce and limited infrastructural support. The owners claim that using NapoleonCat enhances the social media response for brands by 66 per cent.
The social inbox enables users to participate in online conversations happening globally and quickly respond to the messages, comments, feedback, etc. In-depth analytics, automated reports and dynamic response system are the main assets of the tool and make the process rewarding.
While you can go for a free trial, the actual plans start at $27 per month. The plans are highly scalable and customizable and suit all kinds of businesses, big and small.
Suggested Read: Top 21 Mobile App Analytics Tools — A Comprehensive Break Down
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These were some social media tools that you can checkout and harness. You can also do your own research and find some tools that specifically suit your business needs.
If you feel like, you can also share your personal preferred list of social media tools with us and our community. We love to learn and then share the information with our inquisitive and creative audience.
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