Hey App Developers: The Indian Market Demands Your Attention

Aquro
Mar 23, 2017 · 4 min read

What kinds of apps are popular? What are some gaps/opportunities?

Logo for Flipkart, an Indian ecommerce app.

“I’m not convinced.”

Too bad then, you’re wrong.

  • Yahoo, struggling as it may be, has released an app development toolkit to the Indian market, recognizing that India’s app surge is more than capable of coming from within, with its massive pool of developers.
  • Barely a year ago, Netflix launched in India, racing to compete with local services like Hotstar (no, it’s not what it sounds like) and other services already gaining traction in the country.

Your app(s) might be well suited for the Indian market if…

  • You intend to launch and maintain an Android version of your app
  • You will put in the effort to get a Hindi version of your app created. Only about 10% of Indians speak English (though, admittedly, this is still a large number of around 125 million), so localizing language support will no doubt help expand your reach. Remember, India is a large country of working professionals, but cost of living and wages are comparatively low against western markets, so translations can be acquired quite easily and cheaply.
  • Your business model does not rely on in-app purchases or hefty subscriptions. Due to the relatively low purchasing power of the rupee, it may be difficult for microtransaction-heavy apps to generate satisfactory revenue, even if the same app is thriving in another market.

The takeaway:


Appademics Magazine

Online publication dedicated to content for app developers. Tutorials, opinion pieces, and more! AppademicsMagazine@gmail.com

Aquro

Written by

Aquro

Writers/editors for Appademics Magazine. Also the team behind http://aquro.com

Appademics Magazine

Online publication dedicated to content for app developers. Tutorials, opinion pieces, and more! AppademicsMagazine@gmail.com