How to Improve Mobile App Rankings and Increase App Downloads?

So many people and businesses now look for App Development Company as it is now evident to them that building a mobile app for their business is a door to success. Therefore, mobile applications have become very significant part of smartphone industry as a smartphone is required to run these mobile apps. Now billions of people use smartphones and the mobile apps hence they have also become integral part of people’s lives. But to create a reliable and successful app the businesses should hire a full-fledged team of mobile app developers, designers and testers. Once your mobile app i.e. iOS or Android is completed and making sure that it is impressive, functional and easy to understand and use, the next step is to upload it on the app store i.e. Apple App Store or Google Play Store.

Right now there are millions of apps on these App Stores and hundreds of such mobile apps are being uploaded on a daily basis. In this highly competitive world, it is not easy to stand out in the crowd even if your app is great with innovative and highly useful features as there can be thousands of such apps in the App store already. Hence there is a lot of competition in terms of number of downloads, customer engagement and searching. Therefore, if you want to make your mobile app successful in the market, you need to promote it on the app store and implement certain precautions and strategies right from the beginning of the app development process.

Many app development companies or App Creator use multiple ways to promote their mobile apps like Google Adwords, Facebook Adverts, Optimizing the App for App Store searches, Display advertising etc. In this article, we will discuss some app marketing and promotion strategies which can help the businesses to improve the ranking of their mobile applications on the app store. To make your app successful, you need to apply innovative marketing and promotional strategies to reach more customers. Below are some of the efficient ways to improve the number of app downloads and app rankings: -

· Name of the App

The name of your app should be same as your popular product or service. This is important if you want your app to be found in Google search as well as Google Play searches. The name of the app should include a brand keyword which you want to rank high. If the company or the brand name is too long, then you should shorten it so that it fits on the scr

een of a smartphone. Select two more keywords which describe your app better and add then next to the app name. This is similar to the SEO strategy of adding keywords in the title of a page. These keywords should be unique and relevant. These can be highly targeted words which best describe the use of the app.

· Description of the App

Best Mobile App Development Service providers have a team which works exclusively to tell about the name, description of the app and the way by which the app rank can be improved. The description of the app is divided into two parts, above and below the fold. The part which is above should be around 1–2 sentences long. It must describe the app and its main use and purpose. The part below the fold should give clear listing of the features of your app. You can use bullets and list to highlight the features of the app. Google Play has a limit of 4,000 characters for the description. You should use the right keywords and avoid the duplicate content and false statements. Don’t overstuff the keywords.

· Icon of the App

Alongwith the title and description which are important part of the SEO of your app, icons are also important as they are the first thing that customers see. So many times the users click on the app just because of attractive icon. The design of the icon should be simple. There is no need to add so many elements to it. You can also select your company’s logo as the main design. So many people and businesses now look for App Development Company as it is now evident to them that building a mobile app for their business is a door to success. Therefore, mobile applications have become very significant part of smartphone industry as a smartphone is required to run these mobile apps. Now billions of people use smartphones and the mobile apps hence they have also become integral part of people’s lives. But to create a reliable and successful app the businesses should hire a full-fledged team of mobile app developers, designers and testers. Once your mobile app i.e. iOS or Android is completed and making sure that it is impressive, functional and easy to understand and use, the next step is to upload it on the app store i.e. Apple App Store or Google Play Store.

Right now there are millions of apps on these App Stores and hundreds of such mobile apps are being uploaded on a daily basis. In this highly competitive world, it is not easy to stand out in the crowd even if your app is great with innovative and highly useful features as there can be thousands of such apps in the App store already. Hence there is a lot of competition in terms of number of downloads, customer engagement and searching. Therefore, if you want to make your mobile app successful in the market, you need to promote it on the app store and implement certain precautions and strategies right from the beginning of the app development process.

Many app development companies or App Creator use multiple ways to promote their mobile apps like Google Adwords, Facebook Adverts, Optimizing the App for App Store searches, Display advertising etc. In this article, we will discuss some app marketing and promotion strategies which can help the businesses to improve the ranking of their mobile applications on the app store. To make your app successful, you need to apply innovative marketing and promotional strategies to reach more customers. Below are some of the efficient ways to improve the number of app downloads and app rankings: -

· Name of the App

The name of your app should be same as your popular product or service. This is important if you want your app to be found in Google search as well as Google Play searches. The name of the app should include a brand keyword which you want to rank high. If the company or the brand name is too long, then you should shorten it so that it fits on the scr

een of a smartphone. Select two more keywords which describe your app better and add then next to the app name. This is similar to the SEO strategy of adding keywords in the title of a page. These keywords should be unique and relevant. These can be highly targeted words which best describe the use of the app.

· Description of the App

Best Mobile App Development Service providers have a team which works exclusively to tell about the name, description of the app and the way by which the app rank can be improved. The description of the app is divided into two parts, above and below the fold. The part which is above should be around 1–2 sentences long. It must describe the app and its main use and purpose. The part below the fold should give clear listing of the features of your app. You can use bullets and list to highlight the features of the app. Google Play has a limit of 4,000 characters for the description. You should use the right keywords and avoid the duplicate content and false statements. Don’t overstuff the keywords.

· Icon of the App

Alongwith the title and description which are important part of the SEO of your app, icons are also important as they are the first thing that customers see. So many times the users click on the app just because of attractive icon. The design of the icon should be simple. There is no need to add so many elements to it. You can also select your company’s logo as the main design. Keep the background of the icon soft and light to highlight the main element.

· Keyword Strategy

You should choose the right keywords which describe the app and the requirements of the potential users in best possible way. SEO managers use Google Keyword Planner tool to find keywords which are relevant to the app. Use Latent Semantic Indexing or LSI keywords as they help Google and other search engines to understand what the app is all about. LSI keywords are found at the bottom of the search engine result page and Google displays various keywords which you can use as LSI keywords.

Conclusion

We have just discussed the ways by which you can easily increase the ranking and number of downloads of the mobile apps. Boosting the number of downloads and ranking of the mobile app is not an easy task therefore it requires proper planning, research and strategy implementation. You can implement the above discussed ways and apply best and effective mobile strategies. You should also keep track of the changing and updating strategies of the Google Play Store and Apple App Store to know the factors which can help in improving your mobile app ranking and number of downloads.Keep the background of the icon soft and light to highlight the main element.

· Keyword Strategy

You should choose the right keywords which describe the app and the requirements of the potential users in best possible way. SEO managers use Google Keyword Planner tool to find keywords which are relevant to the app. Use Latent Semantic Indexing or LSI keywords as they help Google and other search engines to understand what the app is all about. LSI keywords are found at the bottom of the search engine result page and Google displays various keywords which you can use as LSI keywords.

Conclusion

We have just discussed the ways by which you can easily increase the ranking and number of downloads of the mobile apps. Boosting the number of downloads and ranking of the mobile app is not an easy task therefore it requires proper planning, research and strategy implementation. You can implement the above discussed ways and apply best and effective mobile strategies. You should also keep track of the changing and updating strategies of the Google Play Store and Apple App Store to know the factors which can help in improving your mobile app ranking and number of downloads.

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Lori Caricofe

Lori Caricofe

Software tester by profession. Fast learner, Passionate about tech. Good sense of humour, & Enjoy challenges!