Why A Great Website Design Is Important For Your Real Estate Business?

Lori Caricofe
App Development Company
8 min readMar 18, 2020

Email leads are great!

Sending a real-estate email newsletter or drip sequence needs a fair amount of work. You have to compose an email, proofread them, integrate impressive call-to-action and visualize some incredible subject lines that people will open.

Sounds exhausting, right? Listen:

You can build lists of thousand of peoples around you in your real estate newsletter.

But, there won’t be any “Come List Me” calls.

And, today I will help you funnel down some effective real estate development website design tips that’ll show you exactly how to get more of those calls.

These useful tips will provide you with how to optimize your real estate website design for the organic mobile traffic that’s hitting your site.

You are in a for a treat. Because the leading web development company is here to show you:

6 Gimmick That Will Boosts Your Mobile Leads Through Simple And Elegant Real Estate Website Changes.

1. Everlasting Impacts Of Phone Number On Real Estate Website Design

Did You Know!

61% Of Mobile Callers Are Ready To Convert “ Considering the outlook for future to be calling you.

Have a look at the recent study showing people spending more and more time on their smartphones.

And, without any doubt, whopping traffic is coming from mobile devices.

That means your website should be easy and convenient for clients to understand and call you.

Here’s the nutshell for you.

Your real estate website design needs to include a click to call phone number several times on your website.

It should be there.

Really, obvious how to call you. Else, the number shows customers to step ahead to hire website developer that can provide better solutions to their needs.

There are two things you need in your business to convert your website visitor into potential clients:

  • Integrate the phone number on your Google places pages.
  • Implicate the phone on the header in your real estate website design.

What The Bottom Line?

Social media, blogs, lead captures and IDX are perfect. But, if you don’t make it easy for clients who are ready to buy or contact you through mobile, you are for sure to going miss out a ton of leads.

Of course, you don’t want your customer to navigate every time to contact us page on your website.

Instead, make your phone number as visible as possible. So, keep sure to abide by the thumb rule of real estate website design while you look for a website development expert.

You need these things on your website!

2. Call To Action On Your Mobile Landing Page

Are you looking for options to convert more phone leads?

Here is a trick you can give a try:

Include one Call To Action of the phone number on your mobile landing page.

In a recent survey, it was found that landing pages witnessed a 200% uphold in conversion with one click-to-call button. It’s more beneficial if you are using blogging, SEO, or social media to get massive traffic.

Therefore, partner with leading web development companies in UAE that will integrate CTA in your real estate website design and upsurge the number of calls you receive.

3. Two Way Communication With Clients via Official Blog

Your company’s blog is the right place for two way communication with your customer. Moreover, it’s a great place to engage your customer and reach out to a massive number of people.

Are you wondering about its benefits?

  • Promote new offers, service, new listings and projects.
  • Get feedback about the services.
  • Explain your customer about industry trends.
  • Work on brand building.
  • Develop content that is easy to share through the social media platform.
  • Maximize your online presence.

Don’t consider official blog page as an additional choice. Your competitors are doing it, and it’s right time you ask your web development company to create one for you too.

4. Real Estate Properties and Information On The Move With Mobile Optimized Website Design

In the present scenario, more and more people are in the lookout for local real estate properties and information on a go.

So, tell your developer partner to make your real estate development website mobile-friendly from the infancy stage. As mobile-friendly website and responsive website design jell well with all mobile devices and is mobile optimized.

But, if you already have a mobile-optimized website then ask your web developer in Dubai to work towards a mobile app for your business outgrowing needs.

5. Get Your Real Estate Logo Ready

Remember what were you taught at the time of learning how to get started in real estate.

Scripts matter!

Do you really need scripts to convert calls into appointments?

If it’s a yes! Then start working over again on the script.

Alike your real estate logo, scripts give your business a baseline. The experts make sure you are always sharing the same bond with clients. And, the first-ever interaction with you should be as constant as your logo.

So, by this time you will start remembering a few scripted words for the unexpected visitors too. That’s why you will be acing the game when the call strike.

Also Read: Top Things To Consider Before You Hire A Website Designer in Dubai

But If In Case You Want To Be Extra Prepared?

Put your scripts on Evernote!

Wondering about Evernote?

Evernote “ is an app created for taking notes, organizing, and managing task and even archiving and developed by Evernote Corporation, rooted in Redwood city of California. This app permits the user to save and create notes, which can be drawing, text, images or saved web content also.

Then you can download the EverNote app for your computer, tablet, and phone.

That way you’ll always have the script ready no matter where you are.

6. Profile Pages To Know Your Real Estate Agents

After all, it’s all about getting real estate buyer leads and referrals.

So, it would be best if you made it easy.

Of course, these people don’t talk to you most of the time. However, people are curious to learn about their real estate agents and professionals that they will be working with soon.

So, it makes a lot of sense to create dedicated profile pages to feature your firm real estate agents, brokers, etc. These profile pages should include experience and expertise related details.

Besides, you can ask your development partner to integrate a map showing their features properties, reviews, and ratings. Remember to keep the URL and respective pages SEO friendly so that agents get the direct lead and can answer direct questions.

7. Featured Listing Is Required To Display Properties For Rent & Sale

The featured listing feature is imperative for real estate website design. This feature helps in bringing popular properties to the notice of the visitors on the website.

Even, there can be featured listing section on the homepage and dedicated inner pages for the same. The listing should not be just an array of images but also have some necessary information about the property. So, make sure you partner with the right team of developers and designers in the numerous option of leading software companies in Dubai.

In addition, your homepage should connect visitors to critical inter-related pages.

8. A Brilliant Real Estate Website Design

At last, a brilliant real estate website design is one that crafts the website easy to use for the first time visitors. Most important pages of the complete website should be highlighted through a clear and simple visible top navigation bar and explicitly labelled buttons. Don’t try to experiment a lot with navigation.

It’s a decade spent on curating and creating websites that have taught everyone that one should adhere to the basics when it comes to navigation. Adhere to keep it simple, easy to understand and operate.

People find it quite challenging to navigate through an animated website or one that has horizontal navigation instead of a vertical one. They like more to scroll from top to bottom and not swapping from left to right. If your website has too many inner pages, ask the leading web developers in Dubai to you a search bar.

Bonus Time: The Three Imperative Landing Pages Your Real Estate Website Design Needs -

Irrespective, of how much simple the navigation is, there is no harm in giving a short tutorial to your early visitors about how easily and conventionally using the website.

By now you must have made a rough sketch of the real estate website.

Also Read: 13 Ideas Why a Cafe in Dubai Needs a Website

But, the most decisive things to consider is the conversion of website traffic into leads. And, here are three unskippable landing pages by the best web development companies in Dubai to consider:

1. The Testimonial Landing Page

The website design is incomplete unless you are highlighting all clients testimonials and reviews you have earned. Here is how we do it at Xicom:

The testimonial landing page is an excellent way to rocket off your leads or to keep their concern at bay. Also, link this page to your scheduling page.

However, if you skip highlighting your testimonials in your real estate website design and linkage to the contact us page, you are really missing out!

The core objective of your website is to make it easy for people to contact you. And, the testimonial landing page works wonder at this.

In Dubai, real estate design “The scheduling landing page” is the next hyper-important page for a website.

Why?

Because you are busy preparing the lead to await for your call, this means explicitly they are expecting you to call and typically they’ll convert better.

Finally, “ The Seller Landing Page”. You before you proceed to hire a web developer with creating

Nevertheless, to get more of your website traffic to these customs designed landing pages, this is best done through sidebars calls to action.

Moreover, you can have a call to action builder that helps you create these calls to action in just matter of few seconds.

Related FAQ’s

To take an informed decision, you need to decide whether you want to align with an offshore developer, part-time developer or want to partner with a benchmarked web development company in Dubai?

But, still, if you choose to go with offshore app development companies, still you have to make a selection with hourly hiring based experts that are starting somewhere from $25-$49/hr without breaking your pocket.

In The End…

On average, a basic app development process will take 18 weeks. However, if you want to opt for advanced apps like food delivery app, gaming apps, food apps, social media and messenger apps, then it can go beyond 21 weeks.

Having a website is arguably the best way to attract new clients. And, by now, you know the importance and benefits of a website for your business. And in 2020, an online presence is imperative of the business world, especially real-estate arena.

So, if you are looking for the best and experienced web development companies in Dubai to craft your website or a mobile app, your final destination is “Xicom Technologies”.

So, why are you still sitting on the fence?

Align with Xicom’s the best web developer in Dubai to start your project right showcasing your selection, sharing impressive accolades, and entice prospective clients with success stories and beautiful client’s testimonials.

A healthy Reminder: Mobile Is Future!

So, if you are future-ready, your real-estate website design needs to take advantage of this.

Originally published at https://www.xicom.ae on March 18, 2020.

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Lori Caricofe
App Development Company

Software tester by profession. Fast learner, Passionate about tech. Good sense of humour, & Enjoy challenges!