How to Keep Your Mobile App Marketing Incredibly Organized
How to Keep Your Mobile App Marketing Incredibly Organized
Without marketing, your mobile app will likely struggle. Although many businesses rely on word of mouth and referral alone, this isn’t a great marketing plan and frankly, it’s a pretty precarious position to be in because all your business is coming from one channel.
Before jumping into the details of your mobile app marketing plan, it is important to consider strategy before tactics. Need a little help? This will give you a primer on marketing strategy.
Mobile app marketing doesn’t have to be difficult, but you must stay organized. Starting each week by deciding how you are going to market your app this week is no way to run a business and create consistent growth for your mobile app.
What is the solution? Create a marketing calendar.
A marketing calendar is a working document you can revise and update throughout the plan year to help you keep track of all your marketing activities, when they need to happen, and who is responsible for it.