Mobile App Marketing — The Key is Strategy Before Tactics
Mobile App Marketing — The Key is Strategy Before Tactics
So you have a great app idea or one that’s ready to launch. I’m sure you’ve thought about how you might market your mobile app, but where should you start?
When it comes to mobile app marketing you often hear buzz words like app store optimization and app store search ads, but if you jump straight into these tactics you will most likely miss the mark and be disappointed.
The mistake most businesses make with their marketing is they jump into all the tactics before they really outline their strategy. What ends up happening is a haphazard marketing effort that yields little results.
A marketing strategy is the action plan you put in place to accomplish your specific objectives.
Tactics, on the other hand, are the steps you will actually take to reach your objectives.
