The Secret Ingredient for Your Mobile App Marketing Plan
The Secret Ingredient for Your Mobile App Marketing Plan
There are a lot of moving parts when it comes to creating a mobile app marketing plan, many of them are must-have ingredients if you want to succeed.
In my last two articles, I discussed the importance of strategy before tactics and content marketingin your mobile app marketing plan. I’d encourage you to check them out so you can catch up on this series about marketing your mobile app.
So what’s the secret ingredient that brings all this together? It’s a total online presence…
A what? A total online presence is the sum of all the online real estate you have claimed for your business/app. Ten years ago you might have gotten away with simply having a website for your business, but those days are long gone.
According to Statista, in March 2017 there were 2.8M apps available on Google Play and 2.2M apps available on the Apple App store.
Unless your app is the next Pokemon Go or Candy Crush you cannot rely on your app store listings alone for potential users to find you.
I can comfortably say if you aren’t active online with a website, social media profiles, content marketing, and search engine optimisation to find and engage new app users, then your app will be very hard to find…and download.
