AI Delivering Best Practices in Marketing Automation
Combining Marketing Automation with AI will help in the potential growth of your business.
Marketing is the heart and soul of every business. For any business to be successful, you need to have exclusive marketing strategies and also a lot of resources. We need to keep on experimenting with different methods of marketing, for example, if plan A fails, we should be ready with plan B. This may help the business to analyze and have an effective working marketing strategy.
Today we can see many organizations in the market are optimizing their marketing strategies automatically. About 53% of B2B organizations are involved with marketing automation technology and as surveyed 37% are in process.
The growth of marketing automation in AI is seen abundantly in the last decade. This makes us understand, how the marketing industry is rapidly increasing. Check out the below graph for a better understanding by “Sharpspring” presented in Jan 2019.
(Source:- https://www.emailmonday.com/marketing-automation-statistics-overview/)
With the help of AI, marketing automation can be achieved and eventually lead to more accurate results. There are some of the best practices that can be followed to implement AI in marketing automation. AI in this industry will create a great impact and boost up with larger space.
Benefits of AI in Marketing Automation
- Efficiency:-
It is getting very difficult to manually manage the marketing efforts on day to day basis. There is a requirement of a lot of resources to perform this task. If we combine AI with marketing automation, there will definitely be fewer error-prone results and also increase the speed of performance eventually.
2. More Relevant
The basic thing to lead marketing in the right way is the “Relevant Message”. So if the message is not clear to the client, it might not make it acceptable in the market. So by combining AI in marketing, we can predict the right programs for the right people. You can simply provide your input goals to the system and with the help of technology, a broad audience can be captured.
Klaviyo one of the AI startups, is the best software platform for marketing any business that sells online. We drive billions of dollars of revenue for brands large and small, all over the world.
3. Increased Customer Base
Marketers use AI to understand their consumers better and can enhance their campaigns and programs with higher speed and precision. AI in marketing automation can definitely lead to a better customer experience and increased loyalty with a greater customer value on a massive scale.
Incomaker is intelligent marketing automation. It collects data about customers and their behaviour, and using them, Incomaker automatically delivers individual personalized messages and offers.
4. Increasing capacity to gain business growth
As we know due to immense data and its size and velocity marketing sector is often drown in it. But AI can help marketing automation to leverage their abilities by converting data into decisions for useful conversation to deliver useful outcomes for the business.
