Entertainment and Media Industry — Ruled by AI
Right from content creation to advertising to marketing, the entertainment industry is witnessing massive growth using AI.
The adoption of AI technology has shown a rapid transformation in the media and entertainment industry. We are on the edge of the technological revolution where there is a must to develop a new generation of entertainment. There is vast exposure in the entertainment industry, where AI can emerge by upgrading better customer experience. Right from content creation to advertising to marketing, the entertainment industry is witnessing massive growth using AI.
Applications of AI
Content Creation -
Content creation is a matter of personalizing the choices of people from different demographic locations. Platforms like Spotify, Netflix are leading the music and video streaming as they act according to people’s tastes and preferences. Netflix uses AI and ML to identify human behaviour and predict their choice, thus suggesting relevant recommendations in future. Thus it is offering them a highly personalized experience. Also, another platform IRIS in TV aims at improving user interaction with digital content.
Azerion is an AI startup in media and technology company that provides safe, reliable, and valuable content on a European scale with a local presence.
Search Optimization -
A tremendous amount of data is available nowadays, which makes it hard to access the right search results. AI helps to find exactly what you need within a short period of time. The machine classification algorithm is used for accurate search results. For example, if you are trying to upload some pictures, then there is no need to type, you will get the same picture supported by its visual appearance.
Automation -
AI is helping media companies to make strategic decisions by automating operations. Machine learning and natural language generation are used to create channel performance reports from raw analytics data shared by BARC in some of the leading media and broadcasting companies. You can see the voice of movies can be converted into different languages for a better understanding and more engagement rate.
Chatbots — Virtual Assistants
AI Chatbots are playing an important role in the media and entertainment industry. AI-driven Chatbots are used for promotional campaigns for books, films, artists and TV shows. They also allow conversation with their favourite characters or celebrities. The gathered data is used to train or develop the chatbots developed for the media and entertainment industry to improve performance.
Conclusion:-
Looking at today’s scenario, the role of AI in entertainment is expected to grow tremendously in the coming years. The implementation of AI in entertainment is making lives exciting and engaging and worth enjoying. There are a number of AI applications associated with the entertainment industry, we may discuss the rest in the other article.
