How Digital Customer Engagement is like Betting on a Winning NCAA Bracket

March Madness is off with a few unprecedented upsets. The South Region started the 2018 Men’s Basketball Championship with #16 seed (UMBC) beating the #1 seed (Virginia) in the first game. Now entering the Sweet 16, no #1 or #2 seeds remain in the South or West Regions, proving truly anything is possible in the game of basketball and all bets are off.
Without technology as an active member of the team, customer engagement at your restaurant would, in fact, be madness.

What is your company willing to bet to keep a customer?
One study showed the cost of acquiring a new customer is between five to 25 times more than retaining one that you have already won over. A happy customer has the power to attract new customers, like an assist from a teammate to score the winning basket.

Providing a loyalty application for your customers puts the ball in their court. They have the power to download, receive rewards for their numerous orders, celebrate birthdays, and refer friends to join the program.

Shares or referrals are as good as positive word of mouth, which has been said to contribute to 20–50% of all purchasing decisions.

Reviewing the metrics from your loyalty app, you see the real MVP's. Active, engaged users believe in your product and mission and want the world to know. The relationship between your company and these customers is a value-added service for both sides.

Although the odds of choosing the right teams for your NCAA Championship Bracket are slim, digital customer engagement platforms are a teammate you can always bet on. Put us in coach, we’re ready to play!

Thank you for reading. Appetite is the official blog of Appfront, the data-driven solution bringing your food to the table. A tasteful blend of Restaurant Marketing, Customer Loyalty, and Online Ordering.