How Can Businesses Apply Artificial Intelligence To their Apps?

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While businesses are focusing on finding ways to create an interactive and successful app to engage their users, it is technologies like Machine Learning and Artificial Intelligence that hold the credit for enhancing the world of mobile apps.

The emergence of these technologies did not just take the industry of mobile apps to another level, it brought forth a technique to make the life of users more convenient.

Generating user satisfaction is what every business aims to thrive, no matter what type of business is. Hence, for every business, it is more than beneficial to indulge in Machine Learning and Artificial Intelligence!

Artificial Intelligence and Machine Learning

AI is a concept where machines can perform any complex task that if a human was to perform, would require some intelligence. The uses of Artificial Intelligence today are multidimensional and are increasing every day because of its high capacity to provide convenience to users.

Artificial Intelligence can help in identifying the requirements of the users, on the basis of the consumption choices they make. It can detect fraud, recognize humans in photos, and make recommendations to users.

These are just some of the varied tasks that AI can perform. Its growth in mobile app development is pretty evident, and in terms of numbers as well, its growth has widened. The global AI market is going to reach 59.7 billion US dollars, which stood at 2.42 billion US dollars in 2017.

On the other hand, Machine Learning is a subdivision of Artificial Intelligence. Rather than competing with each other, AI and Machine Learning complement each other. With the help of Machine Learning, machines or computers get the ability to perform tasks without having to be told explicitly about what to do.

Machine Learning accesses the data of users and develops patterns on the basis of that data to understand their behavior. The market for Machine Learning is expected to reach 3.7 billion US dollars by 2021. It stood at 613.4 million US dollars in 2016.

How can you implement Artificial Intelligence in your Apps?

Every mobile app development company today is trying to invest more in building AI-based apps. This is specifically because of how big its market is getting. Also, the usage of Artificial Intelligence is so dynamic, that every category of business can use it.

Some of them are:

Understanding preference of users:

With the rising competition in the industry of apps, the expectations of customers are also soaring high. The days when the visual appeal of an app was enough to attract the users are long gone.We are crawling towards the era of personalization in apps and that is what app developers need to do. This is where Artificial Intelligence can provide its assistance. It has the ability to analyze the huge number of complex data altogether. And by analyzing this data, businesses can understand user preferences.

Undertaking these preferences give users the feeling that the app is created specifically for them, and that is always appealing.

Using recommendations:

Giants like Netflix and Amazon are already using the recommendation feature and that is working pretty well for them! This feature majorly works for entertainment apps.

Providing recommendations to users frees them from the worry of having to choose or find something that they like. AI analyses the audience’s viewing pattern and their likes based on the history, and then provides recommendations.

Facial Recognition feature:

With AI technology, 3D facial recognition is getting better every day, and it is enhancing the requirements of both security and fun.

Even though as of now, fingerprint recognition feature is more in use than face recognition, more businesses are indulging in using that feature given that AI is constantly getting better.

Smart devices are becoming the users’ assistants:

The level of convenience that technology is providing us with is tremendous. Users are able to control the lights in their house, their refrigerators, their air conditioners etc.Basically, every device in their house that can be connected is getting connected. However, sometimes this can be a complex task, connecting all these devices altogether. AI makes all these tasks easier, as it connects the user and these devices.

It has literally made smartphones our assistants, while they virtually complete almost every task for us. For instance, we can set an alarm on our phone just by telling it to do so!

Keeps the data secure:

The fact that Artificial Intelligence is still in its growing stage when it comes to security measures is not unknown. Even though it cannot address every security based issue today, when it comes to protecting user data, AI is on a great pace! Businesses can detect any misuse of data or any unusual behavior through AI and that helps in keeping the systems secure.

Using Chatbots:

A lot of businesses are already making use of AI-based chatbots. For instance, Netflix has its recommendation bot, And Chill, and so do companies like Amazon and Sephora.Chatbots hold a lot of credit in enhancing the productivity of people working in an organization. For instance, they perform the task of answering repetitive queries to potential as well as existing customers. Bots have a design where they answer in a very conversational manner, making the user more comfortable.

• By answering these queries, bots save time to the executive who would have been delegated to perform this task otherwise. And this time can be allocated somewhere else!

Conclusion

As a business, you always want the user experience on your app to be magnificent. Using Artificial Intelligence, businesses can interpret the user behavior. Also, they can interpret what the users like and base their apps on that.

AI is not only using the data to understand the behavior of users. It is also providing solutions to solve internal problems in an organization.

More and more businesses are focusing on developing AI-based apps to cater a higher rate of success. Even though the concept is still in its infant stage, we can expect to see a high level of growth in the close future!

Find more top mobile app development companies worldwide on AppFutura.

Originally published at www.appfutura.com.