How Much Does it Cost to Develop a Custom CRM Software

Introduction

As a business grows, the responsibility also grows. What grows in parallel are the complex processes to manage and streamline the business components. When your business is not too huge to maintain and there are few employees to manage, take 15 employees as an example. With a small loop of the work in process, it is easy for you to manage the business and take charge of everything for reporting and better analysis. Alternatively, you can also distribute the complex task for your management person, who can easily keep track of things with a spreadsheet or Excel’s software. Fortunately, you get your business grown manifold overnight, and you hire a team of 50 salespeople, 10 for customer relation, 5 for accounting, 3 for human resource, 2 for IT hardware operations, 2 for senior management, and few for housekeeping works. How would you manage the tasks? The real-time analysis of the performance of your sales staff is complex than ever. A spreadsheet might make this hap hazardous task. Here, the role of and need for custom CRM development arises. There are many software options in the market that are known as CRM software, which end up being a better substitute for a spreadsheet and manual file management.

There are several types of CRM, used for business need:

Analytical CRM: Used for customer acquisition and retention management

Operational CRM: For automation of sales, marketing, and services

Collaborative CRM: Customer interaction management across different channels

In this article, I would answer your question about the cost of developing CRM software. A custom CRM software cost depends on the functionality you need from the software. Today, there are several powerful platforms available which render the customized software.

The Core Challenges of Custom Software

A Complete Customer Overview:

The customer relationship management software aims at achieving as well as rendering the 360-degree overview of the customer. With complete details of the customer, or the information that verily pertains to the nature of your business, eases the task of understanding the user preferences. A better understanding of user perspective powers the stronger sales strategy and business planning. The well-organized custom database avails the 360 degrees for every authenticated person in your business, which helps in developing the custom plans.

Automation of Processes:

Noting every deal over the spreadsheet and collaboration the information is a herculean task, which also takes 50 percent of your energy and effort, which would have otherwise been spent into generating something more productive for your business. A good custom software development company knows to integrate the CRM with your daily business task. All the operations done through the chat, emails, and calls are integrated with the CRM software. This way, neither the information is missed nor does the redundancy take over. A proper synchronizing saves a lot of time when preparing for some meeting or analyzing the process outcome.

Easy data access and optimization:

With custom CRM development, all data lies in a single storage system. A salesperson roaming and meeting with multiple business clients in a day won’t have to store all the information separately after work. This becomes easy with the CRM-smart phone integration. The access to all the content through a mobile phone allows ease management and reduces the chances of mistake. The data stored in the central database stays the company’s property and can be accessed by the authenticated person only. The cost of CRM varies with the module you need.

• For Basic sales module CRM, you might cost around $50000.
• For Marketing analytics and campaign management, the cost goes up to $25000-$30000.

A good website development company also offers off-the-shelf CRM software, but for the perfect benefiting solution, I will recommend getting it developed from scratch. One size does not fit all, nor is the nature of your business. A CRM accomplishes the task with many features, which can be included or excluded as per your choice that also reduces the effort and cost of development.

Here we are categorizing these features into two categories:

Basic features

Task Management:

A custom CRM development is done to streamline the tasks. Managing the list of tasks manually often results in the left behind or pending tasks. Create and manage the appointments, follow-ups an, calls, deals and customer retaining task with CRM software. The feature allows assigning a task to your sales/marketing/account and customer relationship team. This way the next strategy can be decided with the system reminders/alerts and notification.

Lead management:

Lead management allows managing and tracking leads. This way you earn customer loyalty, which powers the cross-selling and up-selling plans. The leads can be assigned to the appropriate department so that the customer gets its services with no delay.

Dashboard:

A custom software development company creatively accomplishes the task of managing the dashboard. The visual dashboard gives a quick analysis of stats in order to monitor the performance. The real-time summary of reports for deals, leads, email, and activity make you access information quickly anywhere through your Smartphone.

Advanced

Sales management:

Sales for the complex business is not a one-moment task. In fact, it is a process, which includes several subprocesses. This enables you to know the sales stage from initial contact, qualification, meeting to proposal creation and deal closing.

Invoice management and custom report:

Sending invoice instantly and performing the quick analysis of sent invoices along with the status tracking becomes easy if you get our customer, relation management software completely customized as per the nature of your business. Alongside, you might also need the custom reports with certain indicators on a pivot. If you deal with some education and learning stuff, you may need a custom report to know and assess the impact of a certain type of material for your students.

Third party integration:

Third party integration makes business easy with the two-way synchronization, reducing the manual work of information systems. CRM can store emails from your business email availing the full history of your interaction with clients.

Conclusion

The custom CRM development is the one-time investment with a great ROI. The ease of operation allows you to concentrate over other essential business tasks resulting in a better performance by team collectively. Also, the fine integration with smartphone relieves from carrying the laptop at the field. You can access to all information, dashboard, reports, client details, sales stage, invoices, and employee performance even when you are at the field. To get a successful custom CRM development, look for a competent developer.

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Originally published at www.appfutura.com by Dev Technosys.