How to Improve the User Experience of your Mobile App Development
RichestSoft published an article on our App Developers Blog with the title How to Improve the User Experience of your Mobile App Development.
Designing a mobile application is a delicate art. How to improve the user experience, optimize conversions and measure performance? Covering the entire customer journey, targeting the conversion points at each stage and thinking about ergonomics are essential concepts for mobile app development services to take into account.
To achieve UX design and optimal application ergonomics, we need to consider the device type, operating system, and company image. In application development, it is essential to have these settings in mind before you start creating applications. If the developer responsible for the project does not have UX design and ergonomics, he will have to consult the person responsible for this aspect of the project in order to program accordingly.
Once the ergonomics and ease of use are assured, we can look at the design of the application. Concerning this point, the colors and colors of corporate applications will always be closely linked to those of the brand in question. We can take as an example the game Dots or the mobile version of Skype.
It’s important to know how to take advantage of application design trends, such as flat design, which is widely used in web design. This type of iOS app development allows brand images to adapt well to mobile devices. That’s why it’s important to communicate to the programmer how you want to integrate all of this. Combining so many variables is not an easy task, but it will be a prerequisite for the success of your application. We give you a hand for a perfect user experience?
ADOPTION
Remove barriers to use
The goal of this step is to remove any barriers to the use (and therefore adoption) of your mobile app.
Splash screen, tips and presentation
It is to present as quickly as possible to the users thecontent of the application so that they can use it and discover its interest. The first impression is important: the splash screen is a short, but a crucial introduction to arouse interest. Tips or context-sensitive help can be put forward, depending on the features used by the user. A presentation sequence should be integrated only in cases of absolute necessity, you should never wait for the mobile user.
Home screen and navigation
The home screen must present users with the features to use and the path to follow to accomplish their priority tasks. The content must meet their expectations. The navigation menu should be clear, logical and task-oriented. The location of the elements must be consistent. By default, only the navigation menu and the main content should be visible. Secondary content is hidden, but available when the user taps or scrolls the screen.
Registration, login and permissions
One of the main differences between apps and mobile sites is how users connect: applications allow them to be connected indefinitely, and benefit from a high level of personalization and ergonomics based on their information, their behavior and the history of their transactions. However, you should only ask the user to register if this step is absolutely necessary for them to take advantage of these benefits.
USE
Simplify conversion decisions
Java is the most used language in android app development.The goal of java is to help mobile users quickly locate what they need, search, compare products and services, and switch between devices during their transaction journey.
Research
If an excellent keyword analysis toolis available, users will easily and quickly find what they want: meeting their needs makes it easy to save conversions. Typically, applications generate a much higher conversion rate when the user uses the built-in search tool, which reflects their intent to purchase. The search options are not lacking: by keyword, by product analysis or by image.
Products and services
Users make conversion decisions (adding to shopping cart or gift ideas list, store location, phone call, etc.) on the product screen. By taking care of it, mobile users can quickly make a transaction, record their session and share the items they have set their sights on.
Multi-device and offline experience
Users are increasingly searching for mobile, converting to a later session, to another device, or to a store. It is therefore necessary that the application allows mobile users to easily switch from digital touch points to physical contact points, up to conversion.
TRANSACTION
Offer the ultimate in comfort
At this point, the goal is to allow users to make their first transaction via an easy-to-follow settlement path, with reassuring messages at every step so they can convert without hesitation.
Basket Stage: Encourage users to access the payment page (to convert) or continue shopping (to increase the average basket), summarize the selection and pricing, and suggest editing items. Personal and postal details request step: reassure the users so that they pass quickly to the payment, pre-fill the data in order to facilitate this step for those who are already customers and to define a single screen for the payment. Payment Stage: Use convenient methods for data collection (eg, express or credit card payment) and pre-fill in data to facilitate this process for users who are already customers. Step from settlement confirmation: remove items that do not lead to conversion, offer optional services, opt for a single settlement screen for existing customers, summarize key transaction information, and incorporate interesting contextual content (not directly related to the transaction, but contributing to customer loyalty).
RETURN
Self-service, interest, interaction and pleasure
The goal now is to give users a good reason to come back: to maintain and retain customers, an application must be useful, interesting and enjoyable.
Account and benefits
Account: applications are an ideal point of contact. Customers and members can self-purchase, manage their account and transactions, anywhere and anytime. Providing users with the level of control and ease that only applications can handle is important.
Advantages: Users like to receive and use their coupons or gift vouchers directly within the application, view their fidelity status, keep abreast of news, and have no documents to print and keep.
Content and design
Enhance the user experience with appropriate content written in the right tone, attractive design, or discrete animations and transitions. We can also offer customers better ways to discover new content or articles. Finally, we must ensure that they never end up in a dead end.
Widgets and notifications
Widgets: These extensions of the main application allow you to share the latest and most interesting information with specific users. They can display them on their smartphone to keep abreast of news at a glance.
Notifications: These alerts notify users of new events, content or highly relevant messages. They are executed in the background so as to be forgotten by the user until he sees or hears the arrival of a notification.
Use explicit symbols
In any application design process, consistency will reduce the need for users to relearn how your application works as it goes through it. Often, the best choice is to use well-recognizable user interface patterns or symbols when the interaction is common and already known by the average user. For example, we all know symbols that perfectly illustrate the action of sending an email and therefore to allow someone to contact you. It is a generally accepted symbol that can be easily understood by users of your application.
Their placement in the app is another point to consider. If users use part of the screen to complete a task, do not jostle them by sending them to the opposite side to finalize an action. To make your application as easy to use as possible, follow existing templates rather than creating new ones that will require your users to learn how your application works while using it.
Look at several other popular apps designed by mobile app development companies and consider the placement of the navigation. You will find that the navigation tends to be positioned substantially always in the same place. Your users know it and their eyes automatically go into that area when they want to do a task. Disturbance of this model can cause confusion and constraint for users.
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Originally published at www.appfutura.com.
