Developers and Gamers Win Big with AppGallery’s Global Game Fest Campaign Success
Developers and Gamers Win Big with AppGallery’s Global Game Fest Campaign Success
Mobile gaming remains a key focus for AppGallery. To provide Huawei customers with more ways to play than ever before, the team worked continuously to strengthen partnerships and bring additional value to game developers, inspiring AppGallery users to explore a new generation of play on the platform. In late 2020, we launched AppGallery’s inaugural global Game Fest campaign to do just that.
The campaign was a huge undertaking. Involving 13 of the world’s most forward-thinking game developers — from up-and-coming trailblazers to much-loved household names such as Playrix, Com2uS, Gameloft, and FunPlus — the six-week campaign helped our partners to champion their games and reach more players across 12 global markets. We worked closely with partners to bring a host of exclusive benefits, including cashback promotions and generous gift packages, to encourage more players to discover via AppGallery.
Gaming Apps Score High on AppGallery during Global Game Fest Campaign
Game Fest generated a 90% increase in average daily downloads in participating countries and more than 600 million digital impressions for campaign partners. AppGallery’s wide-reaching audience propelled our partners’ daily download figures in markets spanning 5 geographic regions and drove lift both during and post campaign.
- In Mexico, Asphalt 9: Legends (by Gameloft) saw a 93% increase in total downloads during the campaign, with daily downloads spiking 137% post-campaign compared to pre-campaign data.
- In France, State of Survival (by KingsGroup Holdings) saw a 383% increase in total downloads during Game Fest, with daily downloads up by 155% post-campaign compared to pre-campaign figures.
- In Italy, Standoff 2 (by Axlebolt) experienced a 141% increase in total downloads during the campaign, remaining up 15% post-campaign, compared to pre-campaign numbers.
- In the Philippines, Summoners War (by Com2us) enjoyed a 171% increase in total downloads during the campaign, and a 9% increase in daily downloads post-campaign, compared to pre-campaign levels.
- In Russia, Pascal’s Wager (by Giant Network) saw a 340% increase in total downloads during the campaign, with a 92% increase in daily downloads post-campaign compared to pre-campaign data.
AppGallery’s Steadfast Support for Developers
For Game Fest, the AppGallery team worked closely with the 13 partners to provide high touch support to deliver results. Support included locally tailored assets, and technical, business development and growth marketing services to help maximize their success on the platform.
AppGallery seeks to be the definitive app marketplace that offers consumers more choice and provides developers with the innovative technology they need to imagine new possibilities. Encouraged by the overwhelmingly positive results of Game Fest, we will continue to work with developers to bring them new, creative ways to promote their games while empowering Huawei customers to explore more ways to play than ever before.
Explore more by downloading the Game Fest eBook https://appg.al/gamefest_ebook
or contacting us at GlobalGamesBD@Huawei.com to learn how to join AppGallery and be considered for the next Game Fest Campaign.
