How HUAWEI Ability Gallery Boosts User Engagement and Delivers a Better Experience
You’ve probably heard of HUAWEI Ability Gallery — it’s a platform which gathers a rich array of services and distributes them to Huawei users around the world. Did you know that, however, with this platform, you can reach more users, boost engagement, and provide a better overall experience for your users with its touch points?
1. The power of HUAWEI Ability Gallery
As an app developer, you’re probably spending a lot of money on marketing activities such as priority display of search result, ad slot, and email marketing. While it’s true that these channels can help your app attract and retain users, they are no longer the most effective or affordable options available. HUAWEI Ability Gallery can help you boost user engagement for a fraction of the cost.
2. Effective acquisition: a higher conversion rate at a lower cost
The touch points of HUAWEI Ability Gallery make it incredibly easy for you to reach new users and take them directly to your app.
Most platforms require users to open an app store and select the app they want from a sea of similar apps before they can download it. This is a time-consuming process, and even if the user does download the app, the chances are they’ll never actually open it. According to a 2018 report from App Annie, only 30% of downloaded apps were opened. This means 70% of the time, the efforts developers make to get users to download their apps are in vain. Can you say for sure that your app is within that 30%?
HUAWEI Ability Gallery shortens the process. To download an app, all a user needs to do is say or type in the name of the app they’re looking for, and they’ll be taken straight to the app itself (if they’ve already installed it), or the download page (if they haven’t downloaded it yet).
This enables you to provide a better experience for your users and gives those who haven’t installed your app a chance to try it out. With HUAWEI Ability Gallery, users will be able to find and use your app as soon as they search for it, so a higher conversion rate at a much lower cost can be achieved.
3. Boost traffic by giving users quick access to your app
We spend a huge portion of every day using services of our apps, but if you think about it, there are actually quite a few steps involved in the process of finding the service we want to use. We have to unlock our phones, swipe back and forth until we find that specific app, touch the icon, watch an ad or load screen, and only then do we get to the app’s home page.
Why is this process still so inefficient, even in this app-centric digital era of ours? Fortunately, HUAWEI Ability Gallery provides a hassle-free experience for your users.
With HUAWEI Ability Gallery’s four touch points, users are only ever one tap away from the apps they need. Let’s take HUAWEI Assistant · Today for example. By touching these icons, users can jump straight to the relevant abilities.
（Users touch the Play Songs icon and are taken straight to the music page）
If your service isn’t in a user’s customized list, it can still be accessible to on the suggested page.
4. Boost traffic by reaching users intelligently
With Ability Gallery, it’s not just more convenient for users to access apps, it’s also easy for you to reach users.
There is a thin line between being thoughtful and being annoying. Many apps or services which try to be considerate end up being hated by users because they send constant barrages of annoying notifications.
HUAWEI Ability Gallery’s intelligent distribution system focuses on sending the right notifications to the right audience and at the right time. Abilities will only be activated at specific times and locations, and when specific events occur, so HUAWEI Ability Gallery won’t keep popping up with flight info every 30 minutes or ask users if they need a cab while they’re lying in bed.
When notifications are helpful and relevant, users will appreciate your app, its reputation will improve, and you will be able to capture more traffic through the touch points of HUAWEI Ability Gallery.
5. HUAWEI Ability Gallery touch points
HUAWEI Ability Gallery currently has four major touch points: HUAWEI Assistant · TODAY, AI Voice, AI Lens (coming soon), and AI Search (coming soon). There are also three content formats: Cards, Icons, and Content. This means you can target users based on their intent, location, the time, and events, and direct them to your ability using a diverse range of content formats.
( HUAWEI Assistant · TODAY, AI Voice, AI Lens, and Search)
The number of monthly active users of HUAWEI Assistant · TODAY and AI Voice is 210 million and 10 million respectively. With Huawei’s user base expanding throughout the globe, there’s no doubt that these numbers will continue to grow.
Services integrated into HUAWEI Ability Gallery will be distributed to all Huawei devices. This means that the potential of the platform is considerable. By joining HUAWEI Ability Gallery, you can gain more exposure and achieve a higher conversion rate for your service.
In future posts, we’ll focus on how the four touch points we’ve spoken about here can help you to capture more traffic while providing a better experience for Huawei users. However, if you’re ready to create your own ability and connect to HUAWEI Ability Gallery right now, feel free to get in touch. We can’t wait to welcome you aboard!
Contacts: https://developer.huawei.com/consumer/en/support/business
You can find more details about HUAWEI Ability Gallery on the HUAWEI Developers website:
Official documents: https://developer.huawei.com/consumer/en/doc/distribution/service/5060101
Platform Entrance: https://developer.huawei.com/consumer/en/huawei-hag
