AppGallery
Published in

AppGallery

How to achieve success in China app market

This would show how PicsArt has achieved unlikely success in China

PicsArt is a photo and video editing app, with powerful editing tools and a supportive community. As shown in the graphic, PicsArt is also a fast-growing app, which is among the top 20 most downloaded apps global-wide, for several quarters.

China is the №2 largest economy in the world. And in the mobile industry, China has nearly 1 billion internet users. China is also the №1 revenue generator on iOS.

As entering into China market, translation is the first step. There are two important points to be noticed. One is the importance of a good Chinese name, having a good Chinese name will make it much easier for users to memorize and to share with friends. The second is UI or UI localization, a good name can help users to memorize the app and understand the app.

Here are diverse art styles from in the home page on AppGallery, which has helped PicsArt built a local brand for users.

There is a great need to prepare Chinese events for special holidays and special events happening in China, such as the Double Eleven and other Chinese holidays. So there are several big holidays in China you need to take care of.

PicsArt also highlighted the service localization. For example, to provides real-time support to our users, 11 hours per day, 7 days per week, and users can reach out to PicsArt through different online ways.

Huawei AppGallery can help you a lot when you are entering into China market. For example, once you launch your app on AppGallery, you can use the lab to do the test to make sure of your app performance in China, and you can also collect user feedback and insights directly from AppGallery.

Huawei AppGallery also provides comprehensive marketing channels for developers to reach more potential users, such as homepage banner, editor feature, and marketing push notification. Take PicsArt for example, it has achieved 300 million downloads on Huawei AppGallery only。

For more information about how to grow with AppGallery in China, please contact us by email: gochina@huawei.com

If you have any questions, please feel free to ask!

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
AppGallery Team

AppGallery Team

Insights, success stories, and monetization tips for app development at https://medium.com/appgallery