How are current global trends disrupting the fashion industry?

Smith Johnes
Appinventiv Insider
5 min readSep 27, 2022


How are current global trends disrupting the fashion industry?

It is no secret that the fashion industry is constantly changing. What was once popular can quickly become out of style, and it can be difficult to keep up with the latest fashion trends. Globalization has had a huge impact on the fashion industry.

Globalization and digitalization in the fashion industry are nothing new. In fact, it has been happening for quite some time now. The rise of online shopping, retail apps, social media platforms, and the latest global trends in fashion has made it easier for people to purchase clothing and accessories from all over the world.

Because of this, business owners in the fashion industry have become more competitive than ever before. Companies that offer eCommerce app development services have seen a surge in demand from fashion brands that want to create their own online stores or eCommerce apps.

In this blog post, we will take a closer look at what globalization is in fashion, how current global trends are disrupting the fashion industry, and explore what the future may hold for this rapidly-growing sector. So let’s get started.

Global trends disrupting the fashion industry

Recent global trends in fashion have disrupted the industry in several ways. In this section, we will learn about these latest trends in the fashion industry one by one.

1. Automation in fashion industry

Artificial Intelligence is quickly changing the fashion industry. For business owners, this shift has brought both opportunities and challenges. One of the biggest advantages of AI is its ability to help businesses keep up with their consumer’s demands. By tracking customer behavior and analyzing trends, AI can help businesses predict what styles will be popular in the future and adjust their production accordingly.

What’s more, automation in fashion industry is also changing the way we shop for clothes. Today, more and more people are turning to online retailers that can offer a wider range of choices and often better prices. As automation continues to reshape the fashion industry, we’ll likely see even more changes in fashion and clothing technology.

2. Sustainability in fashion industry

The fashion industry has long been criticized for its environmental impact. The way we produce clothes uses a lot of resources and pollution. But in recent years, there has been a growing movement toward sustainability in the fashion industry. More and more brands are incorporating sustainable practices into their business models, and consumers are becoming more aware of the environmental impact of their clothing choices.

One of the essential latest fashion trends in the industry is the move towards using more recycled and sustainable materials. Brands are experimenting with new materials like bamboo, organic cotton, and even recycled plastic bottles. As consumers become more conscious of the environmental impact of their clothing, they are increasingly interested in buying clothes made from sustainable materials.

3. Blockchain in fashion industry

Blockchain in the fashion industry can be used to track the provenance of garments, from the initial design all the way to the sale. This would allow brands to verify that their products are not counterfeit and were produced ethically. Companies like Kering and H&M have launched various pilot programs to trace their supply chains using blockchain technology.

In addition, blockchain could create a digital identity for each garment.

This would allow consumers to learn more about the history of their clothes and make informed choices about what they purchase.

Also, the popularity of NFTs will continue to grow in the fashion industry as it provides a new way to authenticate and trade products. As the fashion industry increasingly turns to technology for solutions, blockchain in fashion industry is likely to play a major role for digitalization in the future.

4. Artificial intelligence in fashion industry

As reported by Statista, global artificial intelligence in fashion is forecasted to reach $4.4 billion by 2027. AI is considered one of the best technology trends in fashion that help retailers by personalizing recommendations and shoppers find items they are more likely to purchase. Also, AI can be used to create custom designs and patterns, as well as to predict global trends in fashion.

As an emerging technology in the fashion industry, AI is likely to play an even bigger role in redefining the way we shop and wear clothes. Businesses in the fashion industry are under constant pressure to innovate and stay ahead of the competition. As a result, they are always looking for the latest fashion trends to help them improve their operations.

5. Metaverse in fashion industry

The metaverse is a virtual world used for various purposes, from fashion to social networking. This technology in the fashion industry can create virtual fashion shows, allowing designers to showcase their collections to a global audience.

In addition, metaverse can create virtual storefronts, where brands can sell their products directly to consumers. It offers a new way for fashion brands to reach and engage with their customers. With Decentraland hosting a four-day digital fashion week, it is evident that the metaverse will turn out to be one of the latest fashion trends in the years to come.

Now that we have looked at some of the current global trends in fashion that are disrupting the fashion industry, let’s explore what the future may hold for this rapidly-growing sector.

Future of the fashion industry

As we move into the future, the fashion industry will likely continue to be impacted by globalization and digitalization. With new technology trends in fashion industry emerging all the time, it can be difficult to predict the future. However, one thing is for sure — the fashion industry is constantly changing, and it is important to stay up-to-date with the latest trends in fashion.


Technology in fashion industry is undergoing a major transformation, with new solutions being developed to help businesses improve their operations. From sustainable materials to blockchain and artificial intelligence, the industry is embracing the future of fashion technology like never before. Also, technology is likely to play an even bigger role in the fashion industry, redefining how we shop for and wear clothes.