Howdoo: Project Overview

Howdoo: an Innovative New Social Platform

Nowadays, almost everyone uses the Internet. Via social networks, people communicate, get acquainted with new people, find necessary information, read, and post photos. There are, a however, a number of shortcomings in all modern social platforms. For example, users are forced to view unnecessary advertisements, and their accounts are easily hacked. We all realize that today, our privacy and security on the Internet are compromised. Through our use of large platforms for social networks, such as Facebook, we give them permission to receive our personal data, which then goes to third parties.

Howdoo, an innovative project built on blockchain technology, might have a solution for all of the above-mentioned problems. With the Howdoo platform, users can communicate, exchange content, and get rewards for active participation in the development of the project.

What Is Howdoo?

Token: uDoo

Platform: Ethereum

Type: ERC 20

Pre-ICO price: 1 uDoo = 0.08 USD

Price in ICO: 0.0689 USD

Country: Cayman Islands

Whitelist/KYC: KYC & Whitelist

ICO end: 12th July 2018

The Howdoo project’s goal is to change the current approach to income distribution developed and supported by large corporations. All user data has value, as it takes a lot of time. But do the creators of blog posts get any benefit from it today? The answer is obvious. Profit is obtained only by giant platforms.

Howdoo provides an example of a system in which content creators will receive a reward from those who read it. The platform, first of all, seeks to reward for any participation, whether that’s the creation of content or its evaluation. The global goal of Howdoo is to create a self-sufficient, self-governing community — a democratic peer-to-peer platform. You can be a musician, a traveler, or a player — and if you create high-quality content and share it, you should receive a reward.

The project’s goal is to solve several problems related to social networks as well as dApp development and scaling. Each use case requires a social element; however, most dApps try to run their applications on a first-generation blockchain that does NOT scale. The Howdoo project team believes that this will attract a lot of dApps that need an advanced social layer with a public blockchain that can scale to millions of users.

To change the image of social networks, the creators of the project intend to give users a real choice and full control over their personal information and the content that they create. Everyone can decide whether to monetize their personal information, and, if necessary, where and how. Users will retain proprietorship of their assets. Advertisers will be able to contact an audience that is really interested and ready to receive information. Howdoo will give everyone the opportunity to receive a really adequate return on their costs.

Howdoo Platform Ecosystem

The ecosystem of the Howdoo platform consists of ordinary users, advertisers, content creators, vendors, and third-party developers. Any active user, depending on his or her goals, can be a creator of the community. This is different from other groups in terms of scale and level of confidentiality. In addition, users can create as well as join and participate in existing communities. Users can manage these communities in two ways: 1) the community creator will be the only administrator, and will retain management functions; and 2) a meritocratic method by which the creator has rights on an equal basis with all.

The Howdoo platform token, through which all transactions, payments, and rewards are made, is called uDoo. The token was built as an ERC20 standard on the Ethereum platform. This was done in order to combine it with most of the existing tokens of the Ethereum ecosystem. In relation to the Ether, 1 Ether = 6425 μDoo. Payment is possible in altcoins (BTC/LTC) and in fiat.

The token is intended to reward users for their contribution to the development of social relationships, and also for the implementation of advertising campaigns. Advertisers should pay with uDoo tokens to promote their content. The token has monetary value, which can be exchanged for currency. The cost of the Howdoo cryptocurrency during the ICO was 0.10 USD for one uDoo token. Every user with a uDoo token will be assigned a digital wallet. According to the developers, the wallet interface will be no more complex than the existing Paypal or WePay.

To generate coins, proof-of-contribution consensus will be practiced. For each network member, this will be a constantly measurable rating of their investment in a particular community.

The formula can be found in the figure below:

Howdoo Goals

The goals of Howdoo can be identified in several areas:

• Protection of personal data from centralized control and resale to advertising agencies, as happens today with Facebook and Google.
• Fair compensation for time and resources expended by creators of quality content, be it an article, an opinion, or simply a collection of great pictures.
• Control over advertising. If you do not pay to use a service today (Facebook or Google), then you are the product yourself.
• Antisocial behavior (trolling) is a real problem today, and it’s not always clear who is behind it. Blockchain will help identify antisocial posts and eliminate them from the new social network.
• Elimination of misunderstandings between those who ask for advertising and those who read advertising.
• Sanctions and international payments. Blockchain can easily solve this problem. It’s time for all participants in world networks to leave the shameful dependence on a world dominator.
• Protection against censorship. For those who have faced horrendous politicized censorship on Facebook, Reddit, or Medium, it is not difficult to understand the necessity of this.

Howdoo’s goals are visualized in their roadmap:

Howdoo Advantages

The Howdoo project and its concept have many advantages. For instance:

• Users can be assured of their personal data security, which is protected by a mechanism based on blockchain technology.
• Users can create interesting content, upload it, and get a reward for it.
• Among participants of the platform, there will be advertisers. The advertisers will be able to promote products to a target audience, as each participant on the platform will be able to indicate their preferences in their profile settings and determine whether it will be broadcasting advertising or not.
• Users will receive revenue if they indicate in their account that they allow the display of ads and will view them.
• Howdoo encourages users to communicate with each other on the same social platform.

Team and Community

The project is registered in the Cayman Islands, but the team members are mainly from the U.K. There are also representatives from India, Denmark, Monaco, and the USA. The team is conducting an advertising campaign on Facebook and Twitter, communicates with its users in Telegram, creates posts on Medium, and publishes videos on YouTube.

Howdoo team members have created many publications about the project in the media and on social networks, so finding information about it shouldn’t be a problem.

Currently, the project has a live supportive community of 9,198 followers on Twitter,12,279 subscribers on Facebook, and more than 19,700 members in the Telegram discussion group. The project is well appreciated by world experts. Its average rating on resources is 4.3. For example, Icobench gave the project such an assessment from 10 experts.

Partners of the Howdoo project are Tech Racers (blockchain development company), VAR Crypt (the first blockchain content distribution platform), Solid Art Studios (a decentralized social marketplace), Splendy, and others.

Latest Updates

Applicature and Howdoo started their collaboration around 6 months ago.

The Applicature team had a great time working with Howdoo, saying that the “developers and other members of this project are goal-oriented people who were always ready to communicate and solve problems together.”

In a recent development update, Howdoo presented a delivery roadmap:

After a successful ICO in which Howdoo collected about $8.6 million, the project team is now developing the platform, ensuring key partnership security, and preparing to return social media control to the users. The project team has shared technical information about uDoo tokens, and µDoo tokens were listed on the first exchange in mid-August. The goal was to focus volumes on a solid exchange, then to move quickly to additional exchanges where they could reach new geographies and demographics. Tokens were unlocked prior to listing.

Howdoo founder and CEO David Brierley stated that “the Howdoo team is working hard to improve the brand’s design. This will reflect the excitement around Howdoo’s platform and provide a possibility to target numerous demographics.”

Howdoo has also launched early registrations for unique user profiles.

Howdoo is a unique social network, thanks to which it will be possible to do your favorite things in the process of communication. Users will have full control over their personal data. In addition, it will be possible to earn through areas other than advertising. Howdoo plans to reward active users, and their interests will be taken into account for more successful trade.

More information is available in the Howdoo white paper.

Join discussions on Applicature’s official Twitter and Telegram accounts!