We Analysed the 527,350 Facebook Ads placed by the US Presidential Candidates. Here Are The Results.

Using the Facebook Ad Library API to reveal how each candidate is using social media to attract voters.

Overall spend

Spend by candidate

How targeted ads work on Facebook

Creating a Facebook Ad

Spend by demographic

Percentage spend by gender for each candidate
Percentage spend by age bracket, for each candidate
Percentage spend on female audience against average age of audience
Percentage of spend by age and gender across the 13 candidates
Percentage of spend by age and gender, coloured by candidate
Percentage of ‘market share’ (amongst the 13 candidates) for each age group and gender bracket.

Summary

Additional information

Breakdown of spend by age and gender for each candidate

Author of the Generative Deep Learning book :: Founding Partner of Applied Data Science Partners

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