Few simple steps to follow to increase the user engagement and retention of your mobile app!

Mathew Williams
Applozic
Published in
3 min readJan 25, 2016

Users quite often install and uninstall apps on their phones. But, there are very few apps which they don’t uninstall. There can be various parameters behind it, can be their likeliness towards the app or it’s more engaging or has a great community to interact. But remember, not all apps have these cool stuff which aligns with the interests of the user.

In the recent past, most of the online businesses are clueless on what is making the user leave their platform and facing few of the below problems.

High app uninstalls!

Image Source: Google Analytics
Image Source: http://uninstall.io/images/uninstall-app.jpg

Dip in user engagement and retention :(

Image source: Moz.com, Mobile App Marketing, App Retention, and Building Real Customer Relationships

Most of the businesses are exploring various options to engage or connect the users of their app. On top, everyone wants to decrease the uninstall rates of their app and avoiding this is a major concern now!

Here are few simple steps which a business (with an app or website) could follow to solve the aforementioned problems.

  • Decrease the number of push notifications sent per day.
  • Improve the platform UI & UX.
  • Find ways to engage your audience.
  • Create a community for your platform.
  • Take inputs from the community/user and create/develop features which they require.

A good thing to know which fits in here :)

“The easiest way to future proof your business is to have customers that love you. The easiest way to fail is to love your idea or product more than you love your customers. So find your soul-market and fall in love all over again.”
~ Roger James Hamilton

So, better love your customers and build some cool stuff/features which they love using it :)

A quick solution!

All apart, doing this might take considerably a long time. Considering this fact, we at Applozic have focused on this problem and created a really cool plugin (is what our clients say), with the help of a bunch of developers to help businesses solve the above problems.

Okay, what does it do?

It is a simple and secure ‘plug n play’ messaging library which helps developers embed chat/messaging capabilities into the mobile apps and websites without the need to develop or maintain any infrastructure.

How does it help any business?

It allows the users within your platform to send text messages, exchange images, files, send location, get delivery reports and multi device data sync. Yes, it enables a WhatsApp like chat functionality in your app/website, which adds a social layer and further helps the users to engage and spend more time on your platform. Be it a user-user interaction or employer — job seeker or buyer — seller or anything else. It helps in all possible ways for a better communication and all this can happen in just a few minutes.

How to do it?

You just need to signup for Applozic and follow few simple steps to add the plugin to your platform (hardly takes few minutes to install).

Unbelievable? Can’t figure out?

Okay, maybe you should give it a try by signing up for our 30 day trial for the staging environments. Where? Sign up here. Have queries? Drop an email at growth@applozic.com.

Applozic is on a mission to bring real time communication to every connected application in a matter of few mins.

Want to bring real time communication capabilities to your apps?

Sign up now: Applozic

Contact: growth@applozic.com

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