Choosing a User Research Method — Development & Pre-Launch Phase

Jackelyn Carr
Sep 9 · 5 min read
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Article Highlights:

In this third part of our four-part user research methodology series, we will:

  • Look at impactful ways to ensure digital products are accessible to individuals with disabilities and meet the Web Content Accessibility Guidelines (WCAG) guidelines
  • Build a pre-launch marketing plan in order to set a digital product on the right path
  1. Definition & Prototyping
  2. Development & Pre-Launch
  3. Launch & Growth

User Research in Development & Pre-Launch Phase

True to its name, this phase focuses on building an effective, impactful product and preparing it to launch into the marketplace. At this stage, the UX team works closely with the engineering and marketing teams. The focus is now on making sure that the product meets the needs of the end-user, and is also ready to be launched with an effective marketing plan.

  • Accessibility Testing
  • Discoverability Research

#1 Beta Testing:

Our engineering and beta testing teams work side by side as we complete the final development of a project. Beta testing conducted during this time is our best chance to find bugs and usability issues before a product is fully released into the market. While internal testing can uncover many problems, nothing can truly simulate real users trying to complete real tasks. Beta testing is also sometimes referred to as user acceptance testing (UAT) or end-user testing.

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Photo by Daria Nepriakhina on Unsplash

#2 Accessibility Testing:

Apply is dedicated to building digital products that are accessible to people of all abilities. We adhere to the Web Content Accessibility Guidelines (WCAG), and consider these the gold standard in this domain.

  • Manual code review
  • UX review
  • User testing
  • Potential barriers to access and information consumption
  • Effectiveness of overall design with voice over technology

# 3 Discoverability Research:

While the design and technology of a product play a big role in a product’s success, the importance of product discoverability can’t be understated either. If we build a product but we don’t know what channels customers use to find new products, then it is unlikely that our product will be successful.

  • What media channels they use
  • What are their content preferences
  • What is their propensity to pay for the product and if they want a free, freemium, or paid product
  • Pricing/ monetization strategy: We learn about how much our users willing to pay for the services our product offers
  • Content strategy: We understand what content our users will like to engage with
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Photo by NordWood Themes on Unsplash

Conclusion:

Research during Development & Pre-Launch is an opportunity to uncover any missed usability issues. We want to gather as much feedback about the experience so the developers have a chance to incorporate that feedback before launching. This includes making sure the product meets accessibility guidelines and is able to provide the same great experience for users with disabilities as well. It is critical for us to provide an immersive experience for every user.

Apply Digital

We make and market smart digital products.

Jackelyn Carr

Written by

UX Specialist at Apply Digital

Apply Digital

Apply is a digital product studio with offices in Vancouver, Toronto, Los Angeles, and New York City. Informed by human insights and empirical data, Apply makes and markets apps, platforms, and brand experiences that are smart by nature and intuitive by design.

Jackelyn Carr

Written by

UX Specialist at Apply Digital

Apply Digital

Apply is a digital product studio with offices in Vancouver, Toronto, Los Angeles, and New York City. Informed by human insights and empirical data, Apply makes and markets apps, platforms, and brand experiences that are smart by nature and intuitive by design.

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