Appreciate Social Insights: Boosting your Non-profit’s Instagram Profile
We’re a 100% free social platform to help people connect with non-profits, and one of our goals is to help take some of these stresses away from non-profit’s day-to-day online social media management — setting up a profile is quick and you’ll know people on Appreciate will see a visually great and to-the-point insight to your non-profit when they find you on Appreciate!
As a tech-for-good start-up, social media is a focus for building our brand, and so I hope these insights are helpful to your non-profit’s social media strategy!
Just start!
Your non-profit may be new to the world of social media, but don’t worry, just start! Think of your Instagram profile like your online community; in order to grow the community around your non-profit, you’ll have to interact with people! Posting pictures is only one part of creating an Instagram community around your non-profit. You’ll have to ‘comment & like’ other people’s content to drive the audience to your page. This can be time consuming work, but the goal of your social media profiles is to build a bigger community around what your non-profit does, and building a community takes time!
Another great way to build a daily following to your non-profit’s brand is to update your ‘Story’ as often as you wish. Prior to social media, the only way to see behind the scenes of a brand or a company was to work in the organisation, or know someone who works there, but now through social media you have the tools available to broadcast to your community what you’re doing day-to-day. Helping to give people a stronger idea of how your non-profit is changing the world every day is sure to engage more people with your organisation.
To the left you can see a piece of content we posted to our ‘Story’, you’ll notice it is a different size, this is super important as a normal 1080x1080px image won’t fit the dimensions as perfectly as a 1080x1200px image.
Sites such as Canva are simple and useful to use to create content for your non-profit!
Highlights
You now have the ability to save ‘Highlights’ from your story. So you could have a series of highlights focusing on different aspects of your non-profit. For example at Appreciate we currently have highlights about our ‘Blog’ and the launch of our new Corporate Social Responsibility platform. You could have a highlight about your recent ‘Charity Day’, or your non-profit’s 2018 Goals! Having a constant up-to-date highlight reel will help give that bit extra to your profile, users will know you keep your content relevant and will be sure to return to your profile to see the latest news and happenings of your non-profit!
Your Digital Currency
On Instagram, you have a digital currency which can help broadcast your content to users who may be interested in your non-profit, that currency being the #hastags! For every post you can embed 30 hashtags in the description of your post, so if you’re posting an image of a group of volunteers who have helped you to complete a recent project, apply the relevant hashtags which describe the content. E.G. #Volunteering #Volunteers #Charity #changingtheworld #GlobalCitizens #Motivation #Change #Impact etc. etc.
Over time you’ll start to understand which content works, and which hashtags increase the engagement with your IG profile.
Example from @AppreciateOfficial
Below is an example of one of our recent posts! No redactions, everything as it is on our Instagram profile here !
Are you a #GlobalCitizen, #Explorer, #Globalist, #Traveller, #Professional, #Environmentalist, #Mountaineer, #Ecologist, #Oceanographer, or simply a #Human. This is for you.
Our social platform to help you connect with non-profits anywhere in the world is now joined by our first #ChangingTheWorld platform for you to increase your impact in the world! Simple & powerful! 🌍
With our platform, measure your #CarbonFootprint. Track your #Volunteering hours. Enhance your #ProBono work. Empower you & your employees as a #business. Connect with non-profits. And do all of this anytime, anywhere in the world!
Understanding your impact is a powerful asset.
This is your all-in-one platform for keeping track of everything you do as a global citizen or as a responsible business. Visualise your data in real-time and make intelligent decisions to increase your positive impact in the world.
We can’t wait for you to log in and start changing the world with all of us at Appreciate as your technology partner to help you achieve your goals.
Let us know what your impact is in the world with the hashtag #Whatsyourimpact
P.S. There is a 30 day free trial, so sign-up and start measuring your impact in the world at www.appreciatesolutions.com
#Global #Travel #TechForGood#ClimateChange #UX#SustainableGlobetrotting #Wanderlust#LonelyPlanet #Tech #Instagood #Thursday
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Also, if you feel comfortable switching your Instagram profile to a Business page, you’ll have access to a range of data insights which will educate you on who your audience is!
We hope this is a useful insight as to how your non-profit can start to boost your Instagram profile. You can follow our Instagram here and feel free to reach out to us with any questions you may have at hello@justappreciate.com or DM us ! 🌎
Thank you!
Team Appreciate.
