Boosting your Non-profit’s Instagram Story Game 📱
We’re a 100% free social platform to help people connect with non-profits, and one of our goals is to help take some of these stresses away from non-profit’s day-to-day online social media management — setting up a profile is quick and you’ll know people on Appreciate will see a visually great and to-the-point insight to your non-profit when they find you on Appreciate!
As a tech-for-good start-up, social media is a focus for building our brand, and so I hope these insights are helpful to your non-profit’s social media strategy!
A great way to build a daily following to your non-profit’s brand is to update your ‘Story’ as often as you wish. Prior to social media, the only way to see behind the scenes of a brand or a company was to work in the organisation, or know someone who works there, but now through social media you have the tools available to broadcast to your community what you’re doing day-to-day. Helping to give people a stronger idea of how your non-profit is changing the world every day is sure to engage more people with your organisation.
To the left you can see a piece of content we posted to our ‘Story’, you’ll notice it is a different size, this is super important as a normal 1080x1080px image won’t fit the dimensions as perfectly as a 1080x1200px image.
Sites such as Canva are simple and useful to use to create content for your non-profit!
What should your Instagram Stories be about? Here’s some info from Snappawhich provides a great A-Z insight into the world of ideas for your Instagram story
**The following information was originally posted here by Snappa on their blog!
What Should My Instagram Stories Be About?
What’s great about the Instagram story is that you can use this to sell a product, promote your brand (personal or corporate), or use it as a medium to keep your followers up-to-date.
Call-to-Actions
Instagram stories have the ability for you to include a link if you’re a business profile and you can prompt followers to swipe up and visit a specific web page. This is essential if you have a blog post to promote.
If you’re not a business, you can still promote your new posts and tell users to interact with your profile. You can also include a link in bio, so you can tell your followers to click the link in bio for more information or to direct them to a relevant page.
Sneak Peeks And Behind The Scenes
How about a behind the scenes look? You can use Instagram stories to give your followers a glimpse of what’s happening in your everyday life or within your business. Teasers are a good way to build excitement for future content and products. Giving your followers a sneak peak will keep your brand on top of their minds as they anticipate the release of new content or products.
Instagram Story Polls
The more I write about the Instagram story, the more I think about how I should be using it more myself. Instagram has added a new feature which allows you to add a poll on your stories. You can ask any question you like and with a tap on the screen, you can see what your followers answer and it tells you exactly who answered what. This is a game changer… This is essentially free market research and if you ask the right questions, you can gain some great insight about your audience.
Displaying User Generated Content And Positive Press
This applies to business and blogs more than anything. If you’re trying to keep a certain look or style on your Instagram feed, it probably isn’t the best idea to repost photos or videos from your customers or readers. This is because you don’t have control over how your customers take these photos or videos, but testimonials are always a great source of content. Instagram stories are good way to showcase the content that your users share about your product without ruining your Instagram feed. You might even make their day by reposting their footage!
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We hope this is a useful insight as to how your non-profit can start to boost your Instagram profile. You can follow our Instagram here and feel free to reach out to us with any questions you may have at hello@justappreciate.com or DM us ! 🌎
Thank you!
Team Appreciate.
