Five reasons why it is good to have email signatures for your hospitality business

Do you run any hotel accommodation? Would you like to increase number of your visitors? Would you like to do it effectively? Than keep reading and open the door to the world of signatures.

Emails are one of the first ways to contact your customer and it is very important to make a good impression. Why not try this way? Signatures are a great marketing tool because in comparison with other tools they are not so expensive, not so annoying and mainly — they are cool!

• Professionality. What else can make you look more trustworthy in an email than a nice signature where the addressee can take a look at who you are?
• Showing more communication channels can be part of your signature and a good marketing tool that can increase the number of visitors to your website more and more each month. It can also show your clients forms how to contact you in more comfortable way for them such as Skype, LiveChat, Hangout, ICQ
• Cheaper way of marketing. Average number of sent emails per person is 50 a day. If you want to give same number of business cards — you will have to pay $20.

Your email is all free and you do not have to pay every time when someone clicks on a link of your company as in the case of pay per click ($1–3 per click)

• An informed customer is a happy customer. In a signature, they can be shown other options of how to contact your hotel with ways he prefers. And the addressee will be happy to only have to click instead of searching on their own.

Here is an example of signature of Hilton hotel.

• Do a favor for your customer and show via email how the weather forecast in the location of your hotel. He will know if he should pack a winter coat instead of a swimsuit. Inform him about possibility of transfer by taxi from the airport. Or an event calendar which you can put in your signature so show your customer what is happening around your hotel and could make his trip more exciting.

And how to ensure that all employees will have their signature consistent, always up to date and without any mistakes? For this you can use the SignatureSatori application.