Slack your company’s north star KPIs
Getting everyone seeing eye-to-eye on KPIs is the basis for establishing and achieving appropriate objectives within any company, especially startups.
Are your KPIs on a dashboard where nobody sees them? You could send reports by email, or display them on a TV in the workplace (although for companies with remote users, this will not work) — but people will often disregard these forms of media and focus on their Slack channels.
Slack has become the primary communication solution for most startups today.
So, what are KPIs? And how do you show them on Slack?
Send KPIs from Amplitude Analytics directly to your preferred group in Slack.
Everyone in your team is on Slack, so you won’t need to invest energy on different applications to build awareness of your north star KPIs.
Small wins are great motivators
Start by showing small wins to get people excited — daily / hourly wins, like celebrating conversions. Build motivation by sharing in real-time how your company is winning, step by step. Start receiving Slack notifications when a new user registers, or when premium users convert to subscribers.
For yourself and for your team, Slack is your communication hub.
Seamlessly connect a cohort defined on Amplitude Analytics to Slack and automatically send results in real-time to any channel with hourly updates via push messages.
Drive your business by posting your north-star KPIs on Slack
Not everyone will read all the charts on a web-hosted dashboard. It’s time to explore, analyze, and discover the user insights provided by Amplitude Analytics, MixPanel, or Heap Analytics.
Provide your team with a “north star” to pursue and provide guidance on where they should focus throughout their job. Each set of KPIs is of course different for each organization. Start-ups reaching a minimum traffic goal, for instance, will usually focus on retention KPIs. Later-stage companies will have a tendency to focus more on revenue, although churn always remains high among things critical to monitor.
A typical segmentation of users according to their behavior during the first week after registering for a web or mobile app:
- Cold users — users who registered but performed very few actions. Basically, these are people who have signed up and didn’t really use your product. These users are likely to forget about your app within twenty four hours to a week.
- Engaged Users — users regularly logging in to your product and using it. These users are likely to recognize your product and its use but will not have an in-depth or up-to-date understanding of it.
- Fans — freemium users who extensively use the free features of your product
- Active Subscribers — users who are subscribed and using the product regularly.
- Inactive Subscribers — users who have been inactive since they subscribed and are likely to churn.
Your goal as a product team is to see the percentage of Fans and Subscribers increase as your product gets better and better.
This article is part of a series of articles about how to use analytical platforms such as Amplitude, MixPanel, or Heap Analytics as the basis for the user segmentation required for user re-engagement messaging.
Want to exchange ideas on Product Management, Growth, or Usage Optimization for your analytical platforms, such as Amplitude, MixPanel, or Heap Analytics? Shoot me an email at david@appshook.net
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