13 In-App User Acquisition Insights
Published in
2 min readAug 1, 2017
- Monitor competitors’ ads performance. Understand best practices and trends in the marketplace to execute an effective advertising strategy.
- Get insights, where and with whom your competitors are running user acquisition campaigns. Explore TOP in-app networks and their market share.
- Be a step ahead of your competitors, find out what creative executions your competitors are running, receive a solid baseline. Explore their TOP performing creatives, find new working ideas and safe money in testing.
- Optimize and update your creatives. Customize creatives to appear more relevant.
- Explore and use TOP available ad formats. Variety of ad formats can help you to keep your campaign fresh.
- Brand saving is more than important. Check ad creatives your users meet in your own apps under different geo.
- Open your ad campaigns to more countries.
- Segment your audience.
- Cross-promote where it makes sense.
- Create content outside your niche.
- Understand the share of impressions across ad networks to get the best quality traffic.
- Check your own ad campaigns, creatives, LP and URLs in different apps for avoidance of any mislead.
- Use in-app monitoring and spying tools. Make effective decisions by using Apptica.com rich data of competitors’ ads.
