Learn From Others’ Success and Get Insights of Efficient Ad Campaigns

Nowadays poorly crafted ads do not work anymore. Ad quality has changed and improved not only in the way of aesthetic appeal but also focusing on user engagement and retention. Advertisers tend to agree that strong creatives are fundamental to success in the mobile market.

Millions of budgets go on A/B testing of ads’ performance. Companies want to find the golden balance in connection between the ad and the user. How to make them not to skip your ad after first three seconds and avoid user ad blindness?

For advertisers - information is key to success. Everyone wants to avoid the path of trial and error. No one knows in advance are their decisions about using specific ad creatives, traffic sources and targeting options efficient or not.

You may waste your time and money to make tests from the start point and measure results from ad creative to ad creative. There is an old proven way to learn from others success and get insights about best working ad campaigns and creatives. Do not stop analyzing succeed ad dollar campaigns where data regarding initial ad performance, install volumes, click-through rates and conversion rates had been already measured. Mobile Intelligent Solutions that supply ad campaigns’ analytical data allow advertisers to know for sure insides of efficient ad campaigns. Use it as an inspiration of your own ad campaigns and safe a lot of budget.

It is not a big secret I am disclosing, but a lot of companies in mobile sphere I talked with, for unknown reasons, forget about it. For companies without huge budgets on in-app advertising, it is more than a lifesaver.

Find out how Apptica Marketing Intelligence and In-App Ad Monitoring can help your ad campaigns.

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