8 Most Promising CRM Software In 2021

2020 has definitely been a roller coaster ride for businesses, where the sales and marketing teams had to take extraordinary measures to retain their existing customers and bring in more leads. With the pandemic realigning the business model and introducing new work culture, the CRM industry also had to step up its software capabilities to ensure a smooth journey for their customers during this business crisis.

Businesses are now relying more and more on CRM Software to manage their customer relations and redesign their marketing strategy. 2021 will be a crucial year for the CRM industry. Mobile CRM, Social CRM, eCommerce CRM, Industry-specific CRM, and CRM powered with Artificial Intelligence are here to stay and this will change how businesses operate.

Though there are multiple key players up for grabs in this industry, we have come up with the 8 most promising CRM solutions based on their integrations, marketing capabilities, features, and applications that will certainly be a game-changer in 2021.

Note: The below list is arranged alphabetically and not based on popularity or any other metrics.

Apptivo

While there are several CRM providers, one of the main reasons to opt for Apptivo is its cost-effectiveness and the ability to adapt to any business type. Apptivo has a wide range of advanced features and applications that tightens the loose ends in your business.

Apptivo is a software that grows with your business. The previous year, Apptivo introduced several new features including Google Maps Integration, Text Messaging, and many advanced capabilities, thereby creating a sense of anticipation among customers. We can certainly expect more engaging solutions from this cloud suite of applications this year.

Insightly

Founded in 2009 and based in San Francisco, Insightly CRM Software is designed for all businesses. With more than 1.5 million users and over 25,000 companies, Insightly CRM provides tailored solutions that go along with any business purpose.

Insightly CRM pays attention to details by focusing on the smallest customer interaction and anticipates the next step to be taken by the customer. It is an integrated CRM solution that automates your everyday tasks and reduces redundancy. Furthermore, businesses can focus on strengthening their marketing strategy based on the powerful analytics tools available in Insightly.

Keap CRM

Keap CRM(Previously Infusionsoft) came to light in 2001 with the purpose of empowering business. Their prime vision is to revolutionize the way small businesses grow. Since then, the Keap CRM has been working tirelessly to help small businesses to streamline their customer relationships. When you are looking for scalability and flexibility in a CRM Software, Keap CRM is the right choice for your business.

The Lifecycle Marketing Assessment offered by this Software is an interesting tool with 9 phases to analyze our current marketing strategy, identify the loopholes and opportunities, and take the best actions for business growth. Another notable feature is the Playbook that assists in capturing more leads and improving the conversion rate. Innovation is the key to revolution! Keap CRM stands out from the rest due to its unique tools and aligned goals.

Less Annoying CRM

Less Annoying CRM is a simple contact management system built with an easy-to-use interface. While many conventional CRM Software have innumerable features, these features may not be needed for all businesses. Less Annoying CRM focuses on offering the right CRM Software for small and growing businesses.

The pricing of the CRM Software starts at just $15/user/month, providing the necessary features at effective pricing. From the home page itself, you can keep track of your agenda, tasks, and other activities without switching between multiple applications. Unlike other pipelines, the pipeline provided by Less Annoying CRM can be personalized according to your business purpose. The cost-effectiveness and simplicity of this application make it a great choice for growing businesses.

NetHunt CRM

Imagine having CRM Software that integrates smoothly with your existing applications? It would make your workflow management much simpler! There is no need to open an additional tab every time. Instead, the complete database will be accessible from a single application.

This is what NetHunt CRM does! Having started as a Gmail CRM that brings CRM into your Gmail, it has prospered to become an integration tool for G Suite apps, LinkedIn, and has now become a full-fledged web application. Since 2019, Nethunt CRM has launched new automation tools, email campaigns, advanced reporting features, and many more. This year, we can certainly expect new integrations and features in this promising CRM Software.

Nimble

A top-rated CRM for small businesses, Nimble CRM definitely has a prominent position in the list of most promising CRM Software. What makes Nimble different from others is, it is a Social CRM.

Yes, you heard it right! Nimble automatically reads and collects information related to your customers from various social media platforms and adds them to your customer database. It works across your entire browser, automatically enriches your data, and gets all the information related to your database with zero manual effort. Even when you are not using the CRM system, the information stays updated. With Nimble, you can save your time on data entry and focus on bringing in more customers.

Pipedrive CRM

Founded in 2010, Pipedrive CRM has left a benchmark in a short span of time. This sales-focused CRM Software is used by 95,000+ companies across 170 countries starting at minimal pricing of $12 per user per month. What makes Pipedrive different is its simple and easy-to-use interface that makes the learning process smooth for the sales teams. The entire CRM system is driven by pipelines based on which you can organize your activities.

One of the unique characteristics of Pipedrive is you get your own mail ID. Furthermore, you get to integrate your CRM Software without much hassle. Pipedrive is also a frontrunner in the CRM Emotional Footprint Report that measures the vendor-client relationship based on ratings from IT and business professionals. Hence, there is no room for doubt on why Pipedrive CRM has made a place in this list.

Spiro

Spiro has weaved its own position as a proactive relationship management Software. Its sole mission is to kill CRM and replace it with a single AI-powered solution that will manage your complete customer relationship management system. Having founded in 2014 with headquarters in Boston, Massachusetts, Spiro has grown leaps and bounds in a short time.

The activity tracking feature of Spiro automatically organizes your conversations, provides optimized forecasts, and keeps the sales team reminded of the upcoming activities with minimum human effort. Further, this Software offers messaging and telephony facilities, thereby creating a multichannel communication platform. This engaging solution with a unique mission is certainly something to look forward to this 2021.

Conclusion

The concept of customer relationship management is gaining momentum and as more businesses start to integrate CRM solutions into their business, it will pave the way for the expansion of existing players and set the scene for the arrival of new players into the CRM industry. In either case, we can look forward to the new developments and inception of new technologies in this booming industry.