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Apptrove is a leading mobile marketing platform that helps app developers and marketers truly understand their users and drive growth. With our powerful attribution tools, decode user behavior, optimize performance, and scale with intention, all while safeguarding privacy.

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Latest From Apptrove

How to Increase App Retention Without Sending More Push Notifications

How to Increase App Retention Without Sending More Push Notifications

Keep users coming back by designing better journeys — not just louder notifications.

Jul 3

Your Next Million Installs Might Not Come From Meta or Google

Your Next Million Installs Might Not Come From Meta or Google

They’ll come from OEMs like Vivo. Here’s how to finally track them.

Jun 23

Struggling to Get App Downloads? These 10 Tactics Actually Work

Struggling to Get App Downloads? These 10 Tactics Actually Work

App growth isn’t about gimmicks. It’s about getting the fundamentals right — and here’s how to do it.

Jun 15

Wasting Spend on Channels That Look Good but Don’t Deliver Revenue?

Wasting Spend on Channels That Look Good but Don’t Deliver Revenue?

Don’t let feel-good numbers fool you. Cut the channels that look busy but don’t deliver.

Jun 10

You Got the Install. But Do You Know Who Made It Happen?

You Got the Install. But Do You Know Who Made It Happen?

Every install has a story. Attribution logic is how we trace it.

Jun 1

You’re Drowning in Your MMP Dashboards. But Are You Any Closer to the Truth?

You’re Drowning in Your MMP Dashboards. But Are You Any Closer to the Truth?

You see numbers. Not what they mean.

May 26

When Your Ad Spend Spikes, Can Your Current MMP Explain Why?

When Your Ad Spend Spikes, Can Your Current MMP Explain Why?

Something’s burning — and it’s probably your ad budget.

May 19

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