Fashion E-commerce App Development: Unleashing the Power of Style and Technology for Success
What is the first thought that strikes your mind when you think of online shopping from your favorite fashion brands? Is it Amazon? Or do you prefer Forever 21? All these fashion e-commerce mobile apps have taken the world by storm. People can now binge shop and get their products delivered in just one single tap from their mobile phones while enjoying 2the comfort of their homes.
According to the reports by Statista, the global fashion e-commerce market was valued at US $668 billion in 2021, and it is estimated that it could reach over US $1.2 trillion by the year 2025.
The entire process of online shopping has become engaging and interactive due to the multiple features provided by these fashion e-commerce apps. The AR/VR features have made shopping more personalized by allowing users to try on outfits and shoes virtually. Also, users receive push notifications regarding offers and discounts beforehand keeping them all time updated and excited.
The growing popularity of online shopping has led to the emergence of fashion e-commerce app development for all fashionistas and fashion e-commerce entrepreneurs. These mobile apps are creating a buzz in the fashion industry due to their abundant benefits including rising customer engagement, increased sales, growing customer loyalty, and global brand recognition.
This article will take you into the world of fashion e-commerce app development that will help you hit the jackpot in building your next fashion app.
What is Fashion E-Commerce Application?
Fashion e-commerce applications have become the biggest slice of the giant online market. These fashion e-commerce applications have revolutionalized the retail industry in one or the other way. Customers have got the key to purchase any fashion brand sitting on their couches at home and get it delivered in just a few days. This has become possible only through these applications!
People have become so dependent on browsing their favorite fashion brands on smartphones that it has become a necessity to develop a fashion e-commerce app for all our fashion enthusiasts and business owners. These apps provide a seamless shopping experience for customers with amazing features like a user-friendly interface, image identification, virtual trial rooms, and a comprehensive product catalog. Users can easily sign up through these mobile apps, browse, wishlist, order, receive notifications regarding offers and discounts, and ask for customer support whenever required.
Some of the popular fashion mobile applications are:
Reasons to Invest in Fashion E-commerce App Development
You must have known by now that mobile apps have become the heart and soul of the e-commerce industry. Also, people have started relying more on making purchases online post lockdown which is one of the biggest reasons that investing in fashion e-commerce app development will only reap you benefits! Some of the other reasons are given below to give you a clearer picture:
- Increased Sales: The fashion e-commerce app will allow customers to shop online as well as in-store, thereby giving a boom to your sales in the future.
- Increased Customer Engagement: Developing an app for your fashion store will increase customer engagement which will help create a genuine customer base for your brand.
- Online Shopping Preference: Today, customers prefer buying fashion items online due to access to every brand from four corners of the world. They are also provided with virtual trial rooms to try the outfits virtually which has made it more convenient for customers to buy online.
- Offers and Discounts: The customers are taken away by the offers and discounts provided online on these fashion apps which makes them more cost-effective.
- 24/7 Support with Customers: The fashion e-commerce app provides business owners to keep in touch with their style enthusiasts and provides them with valuable feedback.
Types of Fashion E-commerce Apps
- Single Vendor Fashion Mobile App
If you want to launch your fashion store online with your exclusive brand tag, then you can use your fashion store app where you can provide a product catalog and list your prices accordingly. Your customers will be only able to check your products reducing competition with other brands in your app.
Examples of such mobile fashion apps are Shein and Nike, brands that sell their exclusive fashion items in their apps.
2. Multi-vendor Fashion Mobile App
If you want to build a fashion app with multiple sellers and their brands on a single platform, then you can app for a multi-vendor fashion mobile app. The customers are given the liberty to browse multiple brands of their choice, provided the brand is listed by the seller on the fashion e-commerce platform.
Two fine examples of such apps are Amazon and eBay.
3. B2B Fashion App
Business to Business fashion apps is meant for sales between two businesses that include manufacturers, retailers, wholesalers, and traders. In such apps, retailers can directly purchase products from manufacturers in bulk.
One such app launched is FashionGo which allows retailers to buy products from manufacturers in bulk.
Key Features of a Successful Fashion E-commerce App
There are plenty of features that will help in making your fashion e-commerce app successful! We have divided the features according to the nature of work each person performs for a better understanding.
Customer Features
- User-friendly interface and responsive design
Your app should be easy to use and understandable for the users for better engagement. The design of your app should be interactive enough to drive customers into the world of fashion. Therefore, UX/UI should be used to build the app so that it can stand out like a sore thumb!
2. Easy registration and login process
Your app should provide effortless registration and login with email id, phone number, and passwords or integrate it with social media so that customers do not have to enter details every time they log in.
3. Comprehensive product catalog
Offering a product catalog to your customers will help them make informed decisions beforehand and reduce the risk of returns on your product.
4. Advanced search functionality with filters
Your app should have instant search functions like voice commands or automated suggestions for easy navigation. The app should also offer customers to filter the products according to their preference based on size, price, brand, color, etc.
5. Wishlist and shopping cart
Features like wishlists and shopping carts in your app will help customers to save their desired products from millions of them and buy them later. The shopping cart will also help customers give brief info about the products, quantity, and price while ordering it.
6. Secure payment options and checkout process
There should be multiple payment gateways for a convenient checkout process. The customers should be able to find their preferred mode of payment including debit/credit cards, mobile e-wallets, UPI, e-banking, and cash on delivery.
7. Order tracking and history
The users should be able to get real-time tracking status through your app. This gives a sense of security and confidence to users and also informs them about the shipping process and expected date of delivery of their item.
8. Customer reviews and ratings
The Customers should be given the freedom to provide reviews and ratings, whether positive or negative after the product has been delivered. This will also help other customers before buying the same product based on reviews and ratings.
9. Personalized recommendations and promotions
Personalized recommendations and promotions offer customers other relevant products based on their search and buying history. This feature helps in driving more sales through your mobile app.
10. Social media integration and sharing
Your fashion app should be integrated with social media so that the users find it convenient to share the products with their friends and family via links. This will not only increase customer satisfaction but also drive your sales to a higher level as more and more users will visit your app.
11. Push notifications for updates and offers
There should be a push notification feature in your app that would keep the customers updated about various offers, sales, discounts, and other essential info. This will keep the users engaged.
12. Loyalty programs and rewards
Customers should be offered some reward points for every purchase they make. This will encourage them to jump back into your app again and again, thereby driving your sales. Loyalty programs also allow customers to develop an interest in purchasing products from the same brand.
13. Customer Support and Help Center
Customers may face multiple issues while ordering a product or after the order has been placed. Customer support and help centers will help customers clarify their issues through live chat support, email, or call. This would also develop a sense of confidence among customers.
Merchant Features
- Simple product listing and management
Your fashion e-commerce app should provide an uncomplicated process for merchants to list their products for an enhanced shopping experience for users such as product snips, image search, bar code scanners, and product knowledge panels.
2. Inventory management and stock alerts
Inventory management is a critical feature that should be included in your app. This will help merchants keep updated about the availability of stock and provide correct data to the users regarding the inventory.
3. Order management and processing
Merchants should receive instant order alerts made by the customers so that the order can be processed without any delay. Order management will help in keeping a track of the orders that are processed and shipped in a coordinated manner.
4. Shipping and delivery options configuration
Your app should allow merchants to ship through different modes so that customers can select a delivery method during check-out. Also, the shipping charges should be optimized so that the customers do not fly the coop to another fashion e-commerce app.
5. Returns and refund management
There may be a lot of reasons why a customer no longer needs something he/she ordered. Thus, the app should provide a list of return queries for a better understanding of both the merchants and customers. This would help in processing faster returns and refunds.
6. Discount and promotional campaigns setup
Don’t you think you tend to purchase more when you check for discounts and coupons on e-commerce apps? Your fashion app should provide the features of discount and promotions campaigns to the merchants. The merchants will then be able to provide offers and discounts on products that will help in increasing sales, brand recognition, and customer loyalty.
7. Customer relationship management (CRM)
Customer relationship management helps in utilizing business strategic tools for maintaining an undeniable relationship between the customers and your online fashion store. CRM can help merchants to know their customers better and provide them with more products and services thereby increasing customer loyalty.
8. Sales and performance analytics
A merchant may be shipping thousands of products in a day. Also, he must be receiving some of the returns. Therefore, it is critical for a merchant to track his daily, monthly, and yearly sales and performance to get a crystal clear picture of his position in the e-commerce fashion industry.
9. Integration with existing e-commerce platforms
It takes plenty of time to enter products, product descriptions, and technical data into the app for the merchants. Therefore, your fashion e-commerce app should be integrated with other e-commerce platforms such as Shopify, WooCommerce, and Magento so that all the processes like inventory management, order processing, and customer relationship management are streamlined.
10. Multi-store and multi-currency support
There may be an end number of users that must be willing to buy from your fashion app and they may belong to some other country as well. Therefore, it is essential to provide multiple-currency support in your apps so that the customers do not return disappointed.
Admin Features
- Secure admin dashboard and user management
The admin should be able to log into the portal with help of email, mobile number, and password for secure and easy engagement. Also, the admin should be able to access all the information regarding customer queries, orders, deliveries, and payments whenever needed.
2. Category and subcategory management
Your app should allow the admin to check and edit categories and sub-categories depending on the demand and sales of any product that is listed by the merchants.
3. Content management system (CMS) for app content
The e-commerce fashion industry is dynamic with new trends coming up every day. Thus, it is necessary to create a powerful content management system for your online fashion store so that the admin can make changes like product descriptions, photos, and technical details in an effortless manner.
4. Payment gateway and commission management
Multi-vendor fashion apps charge some commission from the products sold by the merchants through their app. Therefore, the admins should be given full access to review payments made by the customers, commissions, and other payments. Also, multiple payment gateways should be available for ease of both customers as well as merchants.
5. App-wide settings and configurations
The admin should be given authorization to each and every setting from sales to revenue in your app. The admin must keep track of all the activities taking place during purchasing and selling for better growth of your online store.
6. Reporting and analytics for data-driven insights
The admins should be provided with personalized dashboards so that they can analyze and check the reports in a real-time environment. Such data would help in checking the performance of the overall activity and provide useful insights for improvements in your app.
7. User access control and role management
Your fashion app should provide the admin with user access control so that he can define what type of access to resources merchants and customers should be given based on their requirements. This prevents the risk of exposing sensitive information while complying with all the regulations needed in your app.
8. Marketing and app promotion tools
Social media is the key to promote your newly launched or existing fashion app. The links should be provided for every product so that it could be shared across any social media platform. Your app should be integrated with social media so that the admin could market and promote the products with ease.
9. Customer support and ticketing system
Admin should be allowed to check the tickets raised by the customers, respond if needed, and analyze the chat between the chatbot and the customer as well. He can also provide solutions to customers if required regarding any query.
10. App maintenance and updates management
Admin should be able to check for updates in your e-commerce fashion app and make the changes for a responsive customer base.
Cost and Timeline to Develop a Fashion App
You have now known about the various features that are needed for a perfect fashion app. Hence, it is crucial to learn about the cost and timeline of a fashion e-commerce app development. The cost and timeline of developing a fashion app may vary due to a plethora of factors.
- The location of e-commerce fashion app developers.
- The complexity level of the app design you need.
- Number of features that you want to include in your app.
- Number of hours spent on building your fashion app.
- Number of platforms you need your app to be launched in, for example, Android, and iOS.
- Type of development tools you want to use: Native or cross-development tools.
- UX/UI design of your app.
Therefore, you should thoroughly study all the factors in detail before planning to launch your new e-commerce fashion app. This will help you in providing a lump sum of cost estimates and the duration of time that will be required.
Selecting the Right Fashion App Development Company
The fashion e-commerce app industry has seen enormous growth in past years and is still on the verge of rising. Businesses and entrepreneurs are eager to step into the world of fashion app development so that they can reap the benefits of online fashion stores that have undoubtedly become a trend today!
Selecting the right fashion app development company will help you in building an app that would stand out in this rat race! Many factors should be kept in mind while selecting an app development company:
- Time duration
- Cost
- Development process used
- Mobile app development tools being used
- Methodologies that are followed during building an app
- Usage of UX/UI and complex designs
- Provision of Agile development process
- Levels of customizations being provided
- Further maintenance and updates after launching the app
APPWRK IT Solutions — Top Fashion E-Commerce App Development Company
APPWRK is a mobile app development company with the best lot of fashion app developers in the industry. APPWRK is located in the USA and provides fashion app development services globally.
Our team of expert mobile designers and developers has completed over 2000 projects that have helped businesses scale up development, design, and digital marketing proficiency. We have got you covered for each and every custom app development for your fashion stores!
Let us know dive deep into developing Fashion App at APPWRK IT SOLUTIONS!
Initial Consultation and Delivery
During the initial stages, we will understand your requirements for building a fashion e-commerce app. We will discuss the thought process behind this whole idea so that we can provide you with the best personalizations moving forward. Identifying your target audience and business goals will help tailor your app’s features, design, and interests. We will communicate with you using email, Skype, calls, or face-to-face meetings.
Market Research and Competitor Analysis
After understanding your business requirements, we will conduct a thorough market analysis and research using the information gathered from the initial consultations. We will provide you with a detailed gist referring to fashion app trends and customer preferences that would be emerging in the e-commerce fashion ‘industry. We will also evaluate competitors’ strengths and weaknesses so that your app can create a buzz in the e-commerce fashion industry!
Choosing the Right Platform and Development Approach
Next, we will move forward to turn your imagination into reality with a hands-on production process. We will proceed to select the right development approach tailored to your specific requirements for your next fashion app development. You can opt for either custom development or platform-based development. After that, we will also introduce you to various mobile app development tools, native, cross-platform, or hybrid so that you can take an informed decision based on your target audience, desired app features, cost, timeline, and available resources.
Designing Fashion App with Seamless User Experience (UX)
We all know that there are millions of apps in the Play Store and Apple Store but apps with interactive UX/UI create a better impression than all others, on the customers and boost customer engagement in your app. Therefore, it is important to build your fashion app with a competitive UX/UI design providing effortless app navigation, high-quality images, product description, seamless user onboarding, and a secure checkout process.
Feature Selection and Customizations
Next, we will decide on the various features that you require for customers, merchants, and admins. We will guide you through the importance of every feature so that it is easier for you to select according to your business goals. We will make sure to provide you with the best customizing features to align with your specific needs. Customizations will make your app attractive and engaging, leading to a wider audience reach.
Agile Development Process
After you get familiar with all the designs, features, and customizations that will be provided in your fashion app, we will introduce you to the Agile development process which goes through the following stages:
- Requirements
- Design
- Develop
- Test
- Deploy
- Review
Using Agile methodologies will help you ensure that the fashion app we are launching for you will be a high-quality app as it promotes flexibility, collaboration, and continuous improvement throughout the development process. We will regularly stay in touch with you to offer you a flawless app development process.
Quality Assurance and Testing
Yes, you have finally designed and developed your app! Let’s take your fashion e-commerce app development to the next level where will conduct rigorous testing to evaluate the desired quality of your app. Quality assurance will ensure that there are no bugs and defects in your app to provide an ideal experience to end-users with optimal performance and security. Based on the feedback provided by you, we will make the required alterations and tweaks.
App Launch
After your final approval, we will buckle up and launch your best e-commerce fashion app in Google Play Store, Apple Store, or both depending upon your choice of platforms. We will assist you during app store submission and optimization. We will also provide you with proper training depending on the requirements of your online fashion store.
App Marketing Strategies and App Store Optimization (ASO)
The work doesn’t get over with the app launch. We will stay hand-in-hand even after launching your trendy fashion app. We will optimize your app to improve its visibility and appeal in the app stores. Optimizing the elements like title, keywords, description, icons, and ratings increases the chances of users discovering and downloading your app.
After your app is approved by the app stores, it’s time to spread the word loud and proud! We will let everyone know about your newly launched app through social media and influencers and other app marketing strategies. We will also help you implement a referral program within your app to encourage existing users to invite their friends or colleagues.
App Analytics and Performance Metrics
The app launch campaign is not over yet! Are you not curious to know what hype your fashion e-commerce app has made among users? Setting up a powerful analytical framework will help to keep a track of the overall performance of your app. We will monitor customer engagement and retention, track sales and conversions, and identify areas of improvement for better app reach.
App Maintenance and Updates
Our work is still not over yet! We will ensure to walk with you through this journey of fashion e-commerce app development even after the launch. We will offer new products and content regularly to bring back the users to your app. The app will be updated and improved, ensuring stability and security. We will also help create a feedback loop so the users can provide suggestions and report bugs for continuous improvement.
Conclusion — Fashion App Development Company
Fashion app development company has buckled up its speed in this faced-paced world. A huge number of the population is aware of these fashion e-commerce apps due to their easy-to-go features. No doubt, fashion business owners have also started investing in these apps to reap the benefit. It has become an hour of need for business owners to develop fashion mobile apps to stay competitive in a giant fashion industry.
However, knowing and hiring the best fashion e-commerce app development company is essential to stay one step forward in this breakneck fashion industry. Do you want a fashion app builder with a technically equipped team? APPWRK offers a wide range of fashion e-commerce app development solutions to enhance the return on your investments. Hire our most talented team of fashion e-commerce app developers to guide you in this fashion e-commerce app development journey! Choose wisely and build great apps!
FAQs
- What is a fashion e-commerce application?
A Fashion e-commerce application is a software application that is built to offer fashion-related services online where people can buy and sell fashion-related products. These apps provide a seamless shopping experience for customers with amazing features like a user-friendly interface, image identification, virtual trial rooms, and a comprehensive product catalog.
2. What are the types of fashion e-commerce apps?
There are three types of fashion e-commerce apps:
- Single Vendor fashion mobile app allowing you to exclusively launch your fashion brand.
- Multiple Vendor fashion mobile apps where multiple sellers and their brands are seen on a single platform.
- B2B fashion app meant for sales between two businesses, including manufacturers, retailers, wholesalers, and traders.
3. What is the cost and timeline to develop a fashion app?
The cost and timeline of developing a fashion app may vary due to a plethora of factors.
- The location of e-commerce fashion app developers.
- The complexity level of the app design you need.
- Number of features that you want to include in your app.
- Number of hours spent on building your fashion app.
- Number of platforms you need your app to be launched in, for example, Android, and iOS.
- Type of development tools you want to use: Native or cross-development tools.
- UX/UI design of your app.
4. How can you select the right fashion app development company?
Selecting the right fashion app development company will help you in building an app that would stand out in this rat race! Many factors should be kept in mind while selecting an app development company:
- Time duration
- Cost
- Development process used
- Mobile app development tools being used
- Methodologies that are followed during building an app
- Usage of UX/UI and complex designs
- Provision of Agile development process
- Levels of customizations being provided
- Further maintenance and updates after launching the app
While fashion e-commerce app development is undoubtedly essential, there are other sectors such as milk, grocery, bakery, alcohol, fruit delivery, water delivery, and meat app development that also require a technically equipped team to deliver top-notch solutions. At APPWRK, we cater to this diverse range of industries also. Contact us for any of the above services.
