12/sale as a drama.

Last night I had the opportunity to attend to a ‘selling night’, the model a SME uses to outreach prospects possibly interested in buying a new bedding system, that is to say a mattress plus its slats. They ask associations (in this case: a boy scout one) to raise some twenty or so couples willing to attend to the presentation and they pay in exchange an amount of money as a contribution to the activities. Seller has been a genius: what happened in the room has been something similar to a miracle: in few minutes all the attendees where stuck in a newborn need they did not have before entering the room. Clever, nice, comfortable with funny jokes, he made it happen: he made people want that object. Masterpiece was how he disclosed the pricing: everybody got it as a very low one, worth the investment given the importance of the object etc. Of course, deal had to be closed in the night, giving name address and so on.

That led me to think to what happens when we negotiate and sell ourselves being consultants. ‘Live’ dimension and its efficacy, when such, destroys every possible planning epistemology and convicts us to become actors. Always sensed to have some natural skills in that, maybe I should empower them and make the leap.